Fans urged by DAZN head Mascia to access the interior of their vehicles
In the ever-evolving world of sports broadcasting, DAZN, the streaming giant, is aiming to make German football more emotional and innovative. Alice Mascia, DAZN's CEO, has been advocating for changes that align with the expectations of fans and are in the interest of club and league officials.
Mascia maintains a very good relationship with Hans-Joachim 'Aki' Watzke, the CEO of Borussia Dortmund and spokesperson of the DFL presidency. This rapport is significant, as Mascia believes that more access for partners, such as opening locker room doors to fans and installing microphones on coaches' benches, would enhance the fan experience.
Mascia's vision also includes referees' cameras and referees explaining changed decisions via stadium microphones, similar to approaches used in volleyball and basketball. These innovations are designed to provide a more immersive viewing experience for fans, who are increasingly connected through social media.
Despite a legal dispute, the relationship between DAZN and the DFL remains strong enough for Watzke to potentially sign a positive agreement. This is evident in the fact that DAZN has secured broadcasting rights for Bundesliga Sunday games and the traditional Saturday conference by 2029.
However, Mascia is concerned that gradual monetization shifting towards individual players could lead to an existential problem for leagues and clubs. She advocates for renegotiating the balance between clubs, leagues, and individual players to ensure the long-term sustainability of football.
The German Arbitration Institute has ordered a repeat of the auction for football broadcasting rights, and the repeat auction is imminent. Despite being outbid by Sky for the largest rights package B with 200 live games in the spring of 2024, DAZN remains a contender for the football broadcasting rights.
The president of the German Football Association (DFB) is Bernd Neuendorf, and Mascia is reported to have a good relationship with him. However, there is no direct information in the search results about her involvement in negotiations over the future of football broadcasting rights.
Mascia asserts that despite disputes, the relationship with the DFL remains respectful. This is a testament to her commitment to working collaboratively with the DFL to shape the future of football broadcasting in Germany.
In conclusion, DAZN's vision for Bundesliga is one of increased transparency, innovation, and fan engagement. Mascia's efforts to foster strong relationships with key figures in German football and her commitment to the long-term sustainability of the sport demonstrate her dedication to making football more accessible and enjoyable for fans.
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