First Morris Minor automobile rolls off production line on October 12, 1948
The Morris Minor, an enduring symbol of British motoring, was first introduced to the world on this day in 1948. Over the next 23 years, more than 1.6 million units of this iconic vehicle were produced, making it the first British car to sell over a million units[1][2].
The Morris Minor was designed by Alec Issigonis, the same mind behind the Mini, to maximise seating space in a small body. Initially, it was available as a two-door saloon and a convertible tourer, with a four-door version introduced two years after its initial release[1].
In the post-World War II era, the Morris Minor was positioned as an affordable, economical family car, designed to revive Morris' image. It was launched at a price under £400 in 1948, making it an attractive option for many families[2].
The Morris Minor's sales figures are impressive. Over 1.3 million saloons and standard models were produced, along with about 326,609 vans and pickups[2]. The saloon version production ended in 1970, but the Traveller and commercial models continued until 1971 and 1972 respectively[2].
The Morris Minor was a remarkable car in terms of fuel efficiency, achieving 40 miles per gallon. It also had a 0-60 time of over 50 seconds, which, while not rapid by today's standards, was impressive for a car of its era[1].
As for its contemporary economy cars, the Morris Minor's market value today is driven by nostalgic, collectible value rather than functional economy. A decent example of a Morris Minor now costs around £15,000, with prices varying significantly based on condition, rarity, and model[1].
In contrast, contemporary economy cars in 2025 typically range from about £15,000 to £30,000 for new models, offering modern technology, safety, and efficiency[1].
Today, there are approximately 15,000 Morris Minors on the roads, a testament to its enduring appeal. The Morris Minor, once an everyday economy car, has transformed into a much-loved classic car. Its value lies not in modern utility, but in heritage and enthusiast appeal.
References:
[1] The History of the Morris Minor - Morris Minor Owners' Club. (n.d.). Retrieved from https://www.morrisminorownersclub.co.uk/history
[2] Morris Minor - Wikipedia. (n.d.). Retrieved from https://en.wikipedia.org/wiki/Morris_Minor
[3] Morris Minor - The Car Expert. (n.d.). Retrieved from https://www.thecarexpert.co.uk/car-reviews/classic-car-reviews/morris-minor/
[4] Morris Minor - WhatCar? Classic Cars. (n.d.). Retrieved from https://www.whatcar.com/classic-cars/morris-minor/
[5] Morris Minor Prices - Honest John. (n.d.). Retrieved from https://www.honestjohn.co.uk/used-cars-for-sale/morris-minor/prices/
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