Food Company Based in Hong Kong Raises $528 Million to Expand Bitcoin Holdings
In a significant shift towards digital currencies, DDC Enterprise has been leading the charge in the adoption of Bitcoin as a core treasury asset. The company started buying Bitcoin in 2020 and has since amassed over $63 billion worth of the cryptocurrency. This move has been followed by over 140 publicly traded firms, including MicroStrategy, Metaplanet, Twenty One, and the Trump Media Company.
MicroStrategy, the largest Bitcoin treasury company, owns approximately 582,000 bitcoins, which is nearly 3% of the total Bitcoin supply and more than any other company or nation state combined. Metaplanet, originally a budget hotel business based in Japan, transformed into a bitcoin treasury company, adopting a similar approach to DDC Enterprise. Twenty One, a newer entrant in 2025, and the Trump Media Company have also followed suit, using innovative Bitcoin accumulation strategies.
DDC Enterprise has raised $528 million in capital, with funds being used to purchase 5,000 Bitcoin over the next three years. The company has also secured an additional $200 million equity line of credit and $25 million from convertible notes, and raised an additional $2 million through a private placement.
The surge in Bitcoin price markets north of $100,000 this year has contributed to the increased adoption of this strategy. As of June 12, DDC Enterprise had accumulated 138 Bitcoin, currently valued at $14.6 million. At current prices, more than 140 public companies collectively hold $90.9 billion worth of Bitcoin.
Notably, Tesla also stands out as a company that accepted Bitcoin payments and held Bitcoin on its balance sheet, although the timing of purchase varies. The boom in Bitcoin adoption by public companies is a recent trend, particularly noticeable over the past year.
This trend signifies institutional and publicly listed companies increasingly formalizing Bitcoin acquisition as a treasury strategy, signaling confidence in Bitcoin’s role as a reserve asset. The adoption of this crypto-focused strategy by public companies has gained momentum over the past year, with DDC Enterprise being one of the pioneers in this space.
DDC Enterprise, being one of the pioneers in adopting Bitcoin as a core treasury asset, has accumulated over $14.6 million worth of Bitcoin as of June 12, 2021. This move has been followed by over 140 publicly traded firms, including MicroStrategy, Metaplanet, Twenty One, and the Trump Media Company, each collectively holding approximately $90.9 billion worth of Bitcoin. Metaplanet, originally a budget hotel business, transformed into a bitcoin treasury company, mimicking DDC Enterprise's strategy. Tesla, too, has shown interest in Bitcoin, accepting payments and holding Bitcoin on its balance sheet. The rise in Bitcoin price and the increasing acceptance of Bitcoin as a treasury strategy by institutional and publicly listed companies signifies a growing confidence in Bitcoin’s role as a reserve asset, a trend particularly noticeable over the past year.
