Football season commences with High Dynamic Range (HDR) production and Next Generation TV broadcasting
In a significant step forward for television technology, Sinclair and Pearl TV are enhancing the viewing experience for NextGen TV viewers. The companies are upgrading the transmission of high dynamic range (HDR) content from their NextGen TV stations, providing a more immersive and vibrant viewing experience.
One of the first beneficiaries of this HDR push is GameLoop, a streaming TV channel designed for smart TV gamers. Gray Media and Sinclair are carrying GameLoop in 49 NextGen TV markets, offering a new level of gaming entertainment to viewers.
The HDR push by Sinclair and Pearl TV is a prelude to the 2026 World Cup, which will be broadcast in HDR. Similarly, the 2026 Winter Olympics in Milan and Cortina, Italy, will also be broadcast in HDR, promising an unparalleled viewing experience for sports fans.
Sinclair is also expanding its offerings beyond gaming and sports. The company is now offering T2 (Tennis Channel 2) and the Pickleball TV Channel in 45 markets through broadcast-enabled streaming virtual channels available to connected NextGen TV viewers.
Music lovers can also enjoy the benefits of NextGen TV, with ROXi, in partnership with FastStream Interactive, offering interactive music TV via NextGen TV.
While the specific broadcast companies improving HDR distribution for NextGen TV users are not explicitly named in the search results, it is clear that the future of television is moving towards HDR technology.
Pearl TV, the business coalition of major broadcast groups, confirmed that the NFL's preseason game between the New Orleans Saints and Denver Broncos was broadcast in native HDR for the first time in the U.S. This game, produced by Tupelo Media Group and broadcast by WVUE, a Gray-owned Fox affiliate in New Orleans, offered viewers a chance to experience improved contrast between the brightest and darkest areas of the screen, as well as a wider color gamut.
In the lead-up to the holiday shopping season, Pearl TV plans to promote the benefits of NextGen TV, promising a brighter, more vibrant future for television viewers. With the continued advancements in HDR technology, it seems that this future is already here.
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