Fremantle chooses Prime Focus Technologies and Amazon Web Services for building its innovative worldwide content distribution network platform
🚀 Fremantle's Next-Gen Content Adventure: A Collaborative Leap with AWS and Prime Focus Technologies 🚀
Get ready for a game-changer! Fremantle, the global entertainment powerhouse, is partnering with Prime Focus Technologies (PFT) and Amazon Web Services (AWS) to build a dynamic, scalable, and industry-defining content supply chain platform.
Jens Richter, CEO of Commercial and International at Fremantle, elaborates, "A robust content supply chain that flexibly caters to the fluctuating business needs of content monetization is non-negotiable. We're excited to see what we can achieve with PFT and AWS!"
The platform seeks to unify Fremantle's diverse operations across markets, offering real-time visibility into content workflows and enabling swift time-to-market and commercialization of assets.
The powerhouse duo— AWS's formidable cloud infrastructure and PFT's media asset management (MAM) expertise— comes together to craft a solution tailored to handle Fremantle's sizeable content library and intricate distribution demands.
Ramki Sankaranarayanan, PFT's founder and global CEO, shares, "Our offering caters to the toughest demands of global content studios like Fremantle. We're ecstatic to join them on this transformative journey and bring their vision of a smart, AI-powered supply chain to life!"
Andy Stephenson, UK head of broadcast, media, and sport at AWS, chimes in, "We're proud to support Fremantle on its digital transformation journey. By utilizing cutting-edge tech like cloud computing and AI, Fremantle will revolutionize its business, scale swiftly, securely, and flexibly, and unlock new content value!"
This project will be overseen by Thalia Crone, Fremantle's Global Head of Media Supply Chain Operations. Fremantle's Commercial and International division, responsible for maximizing the financial potential of Fremantle content, will lead the way.
Stay tuned for updates as Fremantle embarks on this innovative journey, aiming to deliver top-notch entertainment to audiences globally.
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- Fremantle, AWS, and Prime Focus Technologies are collaborating to build a scalable content supply chain platform that can cater to the fluctuating business needs of content monetization.
- The platform aims to unify Fremantle's diverse operations across markets, offering real-time visibility into content workflows and enabling swift time-to-market and commercialization of assets.
- The powerhouse duo— AWS's cloud infrastructure and Prime Focus Technologies' media asset management (MAM) expertise— will work together to craft a solution tailored to handle Fremantle's sizeable content library and intricate distribution demands.
- Ramki Sankaranarayanan, CEO of Prime Focus Technologies, is excited to join Fremantle on this transformative journey, bringing their vision of a smart, AI-powered supply chain to life.
- Andy Stephenson, UK head of broadcast, media, and sport at AWS, is proud to support Fremantle on its digital transformation journey, as they revolutionize their business with cloud computing and AI technology.
- This project will be overseen by Thalia Crone, Fremantle's Global Head of Media Supply Chain Operations, and led by Fremantle's Commercial and International division, aiming to deliver top-notch entertainment to audiences globally.
