Fujifilm intends to broaden its camera lineup, with a focus on introducing more experimental models such as the X Half and GFX100RF.
Fujifilm, the renowned photography and imaging company, is gearing up for an exciting year in 2025, with a series of new product launches and expansions across its GFX, X series, and Instax line-up. The company is implementing cost-saving measures to offset the impact of tariff policies, ensuring that its broad range of offerings remains accessible to a wide audience.
New Additions to the X Series
In the realm of APS-C mirrorless cameras, Fujifilm is reportedly developing a successor to the X-T30 II, targeting beginner-level users but incorporating features inspired by flagship models. This new camera might resemble a smaller version of the X-T5, which currently stands as the top APS-C mirrorless camera with a 40MP sensor and strong autofocus capabilities.
The GFX Eterna Cinema Camera and More
The GFX series, known for its superior resolution and image quality with medium format sensors, is set to welcome a new member in the form of the GFX Etera, slated for launch around September 2025. Fujifilm is also expected to launch the Fujifilm GFX Eterna Cinema camera in 2025, bringing a 102 MP GFX sensor into a cinema camera.
Instax Line-up Expansion
While specific details about new Instax products are scarce, Fujifilm's active development in the instant photography market suggests that expansions or new models in the Instax line-up are generally expected over time.
Balancing Cost-Effective APS-C Cameras with High-Resolution Medium Format Options
Fujifilm's future product range aims to serve a broad spectrum of users, from beginners to professionals. The company plans to continue producing concept cameras such as the Fujifilm X Half and GFX100RF, indicating a potential inclination towards more unusual options in the future.
Tariff Impact and Cost-Saving Measures
Fujifilm estimates that the new US tariff policies will cost the company around ¥6 billion, affecting all business segments. The company is closely monitoring the tariff dynamics and plans to take necessary measures to minimize any impact on its performance.
The Success of the Utsurundesu Plus App
The success of the "Utsurundesu Plus" app in Japan suggests a potential expansion of the app to other regions. This app, designed to complement Instax cameras and enhance the sharing of personal moments, was recently launched in Japan by Fujifilm.
The IBC Trade Show and Future Developments
The IBC trade show, taking place in Amsterdam, Netherlands, in September, could potentially provide an update on the launch of the Fujifilm GFX Eterna Cinema camera. Fujifilm's Instax instant film line-up is also expected to continue expanding.
Hillary K. Grigonis, who leads the US coverage for Digital Camera World and has more than a decade of experience writing about cameras and technology, has reported on these developments. Grigonis favours a journalistic style in her wedding and portrait photography and is a former Nikon shooter and current Fujifilm user.
[1] Source: Digital Camera World [2] Source: Business Insider [3] Source: Pocket-lint [4] Source: Rangefinder [5] Source: The Phoblographer
- Fujifilm is reportedly developing a new camera for the X Series, targeting beginner-level users but incorporating features inspired by flagship models, which might resemble a smaller version of the X-T5.
- The GFX series is set to welcome a new member, the GFX Etera, slated for launch around September 2025, while Fujifilm is also expected to launch the Fujifilm GFX Eterna Cinema camera in 2025, bringing a 102 MP GFX sensor into a cinema camera.
- While specific details about new Instax products are scarce, Fujifilm's active development in the instant photography market suggests that expansions or new models in the Instax line-up are generally expected over time.
- Fujifilm aims to serve a broad spectrum of users, from beginners to professionals, with its future product range, potentially including more unusual options such as the Fujifilm X Half and GFX100RF.
- Fujifilm estimates that the new US tariff policies will cost the company around ¥6 billion, affecting all business segments, and the company is closely monitoring the tariff dynamics and plans to take necessary measures to minimize any impact on its performance.
- The success of the "Utsurundesu Plus" app in Japan suggests a potential expansion of the app to other regions, designed to complement Instax cameras and enhance the sharing of personal moments. The IBC trade show in September could potentially provide an update on the launch of the Fujifilm GFX Eterna Cinema camera and Fujifilm's Instax instant film line-up is also expected to continue expanding.
