Fundraising Success for MyPrize: secures $21 million investment at a whopping $250 million valuation, while reporting revenue of $100 million.
MyPrize, a social casino operator based in Miami, has announced a successful $21 million funding round, bringing its valuation to approximately $490 million. The funding round, which took place in July 2025, saw the participation of initial investors Boxcar Ventures and Dragonfly.
Founded in 2023 by Zach Bruch, MyPrize has been making waves in the social casino industry with its innovative approach to gaming. The company's strategic funding will be used to accelerate its growth and scale its vertically integrated technology platform.
MyPrize's social casino offers free-to-play games and is available in some states in the US. The latest capital raise will be used to expand its reach, onboard more creators, and enhance the core product experience for players.
In addition to expanding its user base, MyPrize is also focusing on enhancing player engagement through innovative game offerings, loyalty programs, and personalized jackpots. The company's proprietary AI personalization engine aims to drive better experiences for players and creators.
Some of the newly raised capital will be used to advance MyPrize's artificial intelligence (AI) efforts. The company's AI-driven approach is expected to help it maintain a competitive edge in the rapidly evolving social casino market.
MyPrize is not just a social casino; it is a web3 gaming platform that encourages social gaming. The company is positioning itself as the first entertainment-native gaming platform, where creators and communities drive engagement, loyalty, and long-term value.
The rise in demand for real-time, socially-driven gaming could provide opportunities for MyPrize to expand its user base. The company's model, blending creator-led livestreaming-based entertainment with online games that offer sweepstakes-based prizes, is driving its growth.
MyPrize forecasts a 2025 gross merchandise value (GMV) run rate of $2 billion. The company's impressive growth trajectory, which has been accelerating month over month, underscores the potential for significant returns on investment for its backers.
The increasing interest among younger bettors in fresh approaches to wagering and the intersection of betting and cryptocurrency could potentially benefit MyPrize. Outside the US, MyPrize operates a cryptocurrency casino with real money games.
This is MyPrize's first funding round since March 2024. The company's focus on product differentiation and enhanced user experience, as evidenced by its emphasis on personal jackpots, VIP multipliers, and app availability, suggests a growth plan centred on capitalizing on the growing social casino sector.
With its latest funding round, MyPrize is well-positioned to continue its growth and maintain its competitive edge in the social casino market.
- MyPrize, a social casino operator, with its innovative approach, recently secured $21 million in funding, bringing its valuation to approximately $490 million.
- The funding will be utilized to accelerate MyPrize's growth and scale its vertically integrated technology platform, targeting expansion, increased creator onboarding, and enhanced player experience.
- The company's social casino platform offers free-to-play games and is available in some states in the US, with plans to expand its reach and engage more players through innovative game offerings and loyalty programs.
- MyPrize's AI personalization engine aims to drive better experiences for players and creators, while its AI-driven efforts will be further advanced with a portion of the raised capital.
- As the first entertainment-native gaming platform, MyPrize is blending creator-led livestreaming-based entertainment with online games offering sweepstakes-based prizes, positioning itself to capitalize on the growing social casino market.
- The rise in demand for socially-driven gaming, the intersection of betting and cryptocurrency, and the appeal of fresh approaches to wagering could provide opportunities for MyPrize's growth, particularly among younger bettors.
