"Gaming insight: Understanding competitive analysis - essential tips"
In a free-to-watch Editorial Forum talk titled "Using Market Analysis to Help Make Your Game a Success," game industry expert Jason Della Rocca shared valuable insights on how developers can leverage market analysis to boost their game's lifetime earnings. The pre-recorded talk, which lasted for an hour, was originally recorded live on October 28, 2021, at 1:00 PM Eastern Daylight Time.
Jason Della Rocca, co-founder of Execution Labs and a hands-on early stage investor to over 20 independent game studios, discussed the importance of understanding market trends, competitive analysis, and genre selection in game development. He emphasized that market analysis is crucial for understanding player preferences, current trends, and competition in the gaming industry. This knowledge helps developers identify opportunities and potential pitfalls.
Della Rocca also highlighted the significance of adapting to changing market conditions, including being aware of rising development costs, increased competition, and changes in player behavior. He suggested that developers should consider sustainable business models that can support long-term growth, such as flexible funding options and diversified revenue streams.
The talk also touched on strategies for managing investor expectations while maintaining a focus on creative and innovative game development. Della Rocca has been a proponent of evidence-based investing, suggesting that developers should focus on data-driven decisions when presenting their projects to investors.
In addition to Della Rocca's presentation, Xsolla, a company offering solutions for game developers and publishers to broaden digital distribution and reach a diverse global audience, discussed their main product, the Digital Distribution Hub. This platform connects games to existing digital distribution platforms and partners, like Super Apps, and offers options for integrating digital or cash-based payment options to help reach a wider audience around the world.
The talk concluded with a 15-minute moderated live audience Q&A session, providing attendees with the opportunity to ask questions and gain further insights from Della Rocca and the Xsolla team.
Elena Popova, Director of Payments & Anti-fraud Products at Xsolla, with experience in global payments for AAA gaming titles, and Kris Graft, publisher at GameDeveloper.com, a leading site dedicated to the craft of making video games, were also present at the event.
Interested parties can still watch the talk for free to gain valuable insights into using market analysis to help make their game a success.
Smartphones and gadgets became vital tools for game developers, according to Jason Della Rocca, as they allow for real-time market analysis and stay updated on current trends and player preferences. In addition, understanding competitive analysis and genre selection through the use of technology facilitates identifying potential opportunities and pitfalls for game development.
