Global geometrical organization elevates Manuel Bordé to the top creative post on a global scale, designating him as the new Global Chief Creative Officer.
In a significant move, Manuel Bordé has been promoted to the role of Global Chief Creative Officer at VMLY&R Commerce. Bordé, who previously served as Chief Creative Officer of Geometry's North America region, has taken on this new position effective immediately.
This promotion comes after Geometry, a creative commerce agency, was recently merged into VMLY&R. The merger, which took place last month, will see Geometry rebranded as VMLY&R Commerce starting next year.
Bordé's new role will see him serving as a global creative partner to Beth Ann Kaminkow, the Global CEO of VMLY&R Commerce. Kaminkow's exact year of appointment as CEO at VMLY&R is not specified in the available search results.
In his new position, Bordé will play an instrumental role in launching the new company, VMLY&R Commerce. He will also be responsible for driving creative strategy and vision across all global regions.
It's worth noting that Bordé is not new to the role of Chief Creative Officer, having previously served in the same position for Geometry's North America region. However, no new information about his promotion or the role of Chief Creative Officer of Geometry's North America region was provided.
The departure of Jon Hamm, who previously held the global Chief Creative Officer role at the agency, was announced in October 2019. No new information about his departure was provided in this paragraph.
With Bordé's promotion and the merger of Geometry into VMLY&R, the agency is poised for continued growth and success in the creative commerce industry.
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