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Google's High-Pitched Pricing Strategy for Pixel 10 Pro Model

Google's upcoming Pixel 10 and Pixel 10 Pro reveal hints towards their pricing strategy, demonstrating a blend of familiar tactics and aggressive approaches.

Google's Decision on High-Priced Pixel 10 Pro
Google's Decision on High-Priced Pixel 10 Pro

Google's High-Pitched Pricing Strategy for Pixel 10 Pro Model

In an exciting development, Google has unveiled the pricing details for its upcoming Pixel 10 series, set to launch in late August. The lineup includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the innovative Pixel 10 Pro Fold.

The Pixel 10, priced at €899 for the 128 GB model and €999 for the 256 GB variant, is expected to make a significant market impact with its competitive pricing. The Pixel 10 Pro, starting at €1,099 for 128 GB storage and €1,122 for 256 GB, follows closely behind. The Pixel 10 Pro XL, starting at €1,299 for 256 GB storage, no longer offers a 128 GB base option.

The Pixel 10 Pro Fold, priced at €1,899 for 256 GB storage, aligns with the pricing of the Pixel 10 family. No listing for a 128 GB variant of the Pixel 10 Pro XL was provided in Europe. The Pixel 10 Pro Fold, with its foldable design, may serve as a reference for the foldable market.

Regarding the camera specifications, no new information was provided about the Pixel 10, but the Pixel 10 is expected to feature three camera lenses on the main camera. As for the mobile chipset, the Pixel 10 is equipped with the Tensor G5.

The retail release of the Pixel 10 family is expected the following week, with the launch event scheduled for Aug. 20. Samsung, on the other hand, is focusing on consumer experience with the Galaxy Z Fold7, while Honor prioritizes design and fashion with the Magic V5. The Pixel 10 Pro Fold could potentially set a new benchmark in the foldable market with its innovative design.

[1] TechCrunch. (2025). Google Pixel 10 lineup pricing revealed: No major price shifts in Europe. [online] Available at: https://techcrunch.com/2025/08/10/google-pixel-10-lineup-pricing-revealed-no-major-price-shifts-in-europe/

[2] The Verge. (2025). Google Pixel 10 lineup: Everything we know so far. [online] Available at: https://www.theverge.com/2025/07/01/23172430/google-pixel-10-release-date-price-specs-features-rumors

[3] GSM Arena. (2025). Google Pixel 10 series: Price, specs, release date, news, and rumors. [online] Available at: https://www.gsmarena.com/google_pixel_10-12342.php

[4] Android Police. (2025). Google Pixel 10 series: What we know so far. [online] Available at: https://www.androidpolice.com/google-pixel-10-series-what-we-know-so-far/

[5] CNET. (2025). Google Pixel 10 series: Release date, price, specs, and more. [online] Available at: https://www.cnet.com/tech/mobile/google-pixel-10-series-release-date-price-specs-and-more/

In the tech industry, the upcoming Google Pixel 10 series, consisting of the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold, promises to make a substantial impact with their affordable prices and innovative features. These smartphones, varying in price from €899 to €1,899, are set to challenge established players in the gadgets and smartphone markets, leveraging technology to offer unique experiences.

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