Google's Mobile Search Traffic Soars Fivefold in Two Years
Google's mobile search traffic has surged in recent years, with a staggering fivefold increase over the past two years. This shift has left even Google's own executives, like Vic Gundotra and Tim O'Reilly, surprised at how quickly search has become a primary function on mobile devices.
In the United States, Google is the top site accessed through the Opera Mini browser on mobile devices, indicating a significant shift in user behaviour. This trend is not new; in 2010, search frequency on mobile devices was already reported to be nearly 15%.
The rise of mobile search has challenged traditional views on how users interact with their devices. Apple's late CEO, Steve Jobs, once argued that apps, not search, are central to the mobile experience on the iPhone. However, even Jobs acknowledged that apps like Yelp are used for finding places to eat, a form of search that may not be easily recognised as such. Today, 60% of smartphone owners have conducted local searches using a browser on their mobile handsets.
Google is adapting its search to mobile handsets and tablets to meet this growing demand. In January alone, search engines drove 13.5% of page views on Opera Mini. As mobile search continues to grow, it's clear that search is not just a desktop phenomenon, but a central part of the mobile experience.
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