Groundbreaking Beauty Brand, GODMODE, Set to Disrupt the Industry
Fusing Gaming and Beauty: Chloë Grace Moretz and Rina Sawayama Launch GODMODE
Say hello to GODMODE, the fresh, gaming-inspired beauty brand founded by acting sensation Chloë Grace Moretz and pop star Rina Sawayama. This new kid on the block is here to shake up the beauty industry, rooted in the vibrant world of video games and self-expression.
In collaboration with Closer Group, this power duo brings together their expertise in entertainment and creative direction to deliver a brand unlike any other. GODMODE is named after the invincible gaming cheat code, symbolizing confidence, empowerment, and breaking free from traditional beauty norms.
Their debut "Genesis" capsule takes the stage with a splash, offering high-performance makeup and a daring, interstellar universe. With a curated collection that includes a prismatic highlighter, glossy lip colors, and bold liners, each product is designed to be mixed, layered, and used beyond their limits.
The visual campaign for GODMODE is nothing short of breathtaking, steeped in sci-fi lore and featuring the cosmic avatars of Moretz and Sawayama. As for its digital presence, GODMODE is all about interactivity, inviting customers to navigate the brand's universe through "cheat code" features and an augmented reality experience on their website.
In the spirit of inclusivity and self-expression, GODMODE encourages users to play with their looks and challenge beauty's status quo. The brand aims to fill a gap in the market by catering to the ever-growing influence of female gamers and creators, who have often felt underserved by existing beauty brands.
GODMODE is more than just a brand - it's a movement, inviting its community to embrace their alter egos, level up their confidence, and join the cosmic crusade. Keep your eyes peeled for future expansions, with rumors of plans to reach more global markets and potential retail partnerships on the horizon.
- Chloë Grace Moretz
- GODMODE
- Rina Sawayama
[1] GODMODE is a new cosmetics brand founded by Chloë Grace Moretz and Rina Sawayama targeting the gaming and female digital creator community.[2] GODMODE is set to release a beauty line inspired by gaming culture and youth empowerment.[3] Launched by Closer Group, the brand champions self-expression and community-driven design, setting it apart from traditional gaming-themed collections.[4] GODMODE's products are designed to be mixed, layered, and can be used beyond conventional purposes.[5] The line includes Genesis Glow Highlighter, Mirage Lip Gloss, and Level Up Lip Liners, packaged in unique, futuristic designs that reflect gaming aesthetics and collectibles.
- Chloë Grace Moretz and Rina Sawayama, in collaboration with Closer Group, are introducing GODMODE, a gaming-inspired cosmetics brand that aims to shake up the beauty industry by catering to the growing influence of female gamers and creators.
- Beyond fashion-and-beauty and technology, GODMODE ventures into entertainment, offering a brand that resonates with the gaming community, champions self-expression, and breaks norms in the beauty industry with its innovative, interactive, and empowering products.
