Highlighted Collaborator: Adrian Mason - Transitioning from Music Business Student to Tech Business Founder
Gold-Rated School Shines in Music and Business
The prestigious school has earned a Gold rating in the Teaching Excellence Framework (TEF), placing it among the very best institutions. This recognition is a testament to the school's commitment to delivering outstanding teaching and learning experiences.
The school offers degrees and short courses in various fields, including music production, sound engineering, vocal performance, software engineering, radio, songwriting, and more. One of its notable alumni, Adrian Mason, a 50-year-old entrepreneur, moved to London 14 years ago from Guernsey.
Mason, with a passion for music, technology, and inclusion, managed to make a significant impact in the industry. He met one of the artists he currently manages, Thomas Irwin, during his studies at the school. Irwin, a graduate of the school's BA (Hons) Music Production & DJ Performance, is gaining popularity with his Spotify account.
Mason himself studied the school's Music Business short course, which was called the Music Industry Diploma at the time. He found the Artist Management module particularly useful in building his innovative platform, UniteVerse.
UniteVerse is a transformative two-tier platform rooted in innovation. It combines a mobile app and a SaaS solution to revolutionize businesses, particularly in the entertainment industry. The mobile app is designed to foster discovery and build community by connecting consumers with businesses in a personalized and meaningful way.
The SaaS product of UniteVerse uncovers key trends and helps businesses make data-driven decisions to boost revenue and customer satisfaction. It integrates seamlessly with CRMs and marketing tools, automating campaigns and synchronising reservations. Moreover, it provides venue owners with valuable insights driven by real-time data and features an AI-powered chat interface for businesses to engage directly with people.
UniteVerse focuses on safety, accessibility, and community. It encourages users to share real-time feedback, helping companies enhance customer experiences while ensuring venues are safer, more accessible, and inclusive.
Registering on the school's website provides access to free courses, exclusive music-making tools, and tutorials. Mason found the Entrepreneur module in the school course helpful in building UniteVerse.
Several alumni from music business programs have gone on to create innovative platforms and initiatives in the music industry. For instance, Brittney Boston, an Entertainment Business master’s graduate, founded Supreme Republic Entertainment and I AM Musicology, both nurturing emerging artists through panels, showcases, and networking events.
Christopher “Chrei” Torres, another alumnus, combined music production skills with entrepreneurship, while Auriyan Tunmi Fawole served as label manager for Disrupción Records, emphasizing leadership and innovation in music business practices. Lillard Anthony Wong, despite not strictly a music platform, leveraged his music background and business education to co-found Owlverick’s Coffee, demonstrating entrepreneurial innovation.
These examples illustrate how graduates have launched innovative platforms and initiatives that support artist development, cross-cultural collaboration, and entrepreneurial ventures in and around the music industry. The school's commitment to excellence in teaching and learning continues to produce successful alumni, making it a beacon for aspiring music and business professionals.
The school's Music Business short course, previously known as the Music Industry Diploma, equipped entrepreneur Adrian Mason with the necessary skills to establish UniteVerse, a transformative platform blending technology and business in the entertainment industry. UniteVerse's combination of a mobile app and SaaS solution aims to revolutionize businesses, particularly in the music industry, by fostering community, automating campaigns, synchronizing reservations, and providing valuable insights.
