Improving User Experience with Hyperlink Strategies
In the digital age, links have become an integral part of our online interactions. However, a common practice that might be harming the user experience and SEO (Search Engine Optimization) is the use of vague link texts such as "click here."
A better approach is to use descriptive and meaningful link text that clearly indicates the link's purpose and destination. This practice benefits all users, especially those using screen readers, as it helps them understand the link's purpose without ambiguity.
Key guidelines for creating effective link texts include:
- Avoid vague link texts: Instead of using generic phrases like "click here," "more info," or "here," describe the actual content or action, such as "digital inclusivity checklist" or "Chat with us."
- Keep link text concise yet context-aware: The text should be short but still make sense independently, particularly for screen reader users.
- Use natural, flowing language: Anchor text should fit seamlessly into sentences, avoiding keyword stuffing or over-optimization that confuses users and search engines.
- Include signposts for non-standard actions: Specify in the link text if the action will result in a download or if the link will open in a new window, such as "Download the sales report (PDF, 10MB)" or "Watch the video (stream opens in separate tab)."
- Make links visually distinct: Highlight links using techniques such as underlines and sufficient color contrast to make them easily identifiable for all users, including visually impaired users.
- Ensure consistent placement and labeling: Place links within the navigation structure consistently and clearly to aid discoverability and usability for all users, including those relying on keyboard navigation.
By adopting these practices, we can significantly improve the user experience of links. Instead of using "click here," opt for concise, descriptive phrases that inform users of the link’s destination or function. This not only enhances the user experience but also improves SEO by taking users to meaningful places.
So, next time you're creating a link, remember to think beyond "click here" and strive for clarity, conciseness, and user-friendliness in your link text. After all, a good user experience is the cornerstone of a successful digital interaction.
References:
[1] Moz, "The Ultimate Guide to Anchor Text Optimization," 2020, https://moz.com/learn/seo/anchor-text
[2] Web Accessibility Initiative (WAI), "How to Make Links More Accessible," 2021, https://www.w3.org/WAI/tutorials/links/
[3] Smashing Magazine, "The Ultimate Guide to Writing Great Link Text," 2019, https://www.smashingmagazine.com/2019/06/ultimate-guide-writing-great-link-text/
[4] Yoast, "The Importance of Anchor Text for SEO," 2021, https://yoast.com/importance-anchor-text-seo/
[5] Nielsen Norman Group, "Writing Effective Link Text," 2021, https://www.nngroup.com/articles/writing-effective-link-text/
In the process of digital interactions, using descriptive and meaningful link texts that clarify the link's purpose and destination can significantly improve user experience, especially for those using screen readers. By following guidelines such as avoiding vague link texts, using concise yet context-aware language, and including signposts for non-standard actions, links can be made more accessible and user-friendly, simultaneously enhancing SEO by taking users to meaningful places.
