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Increased Mortgage Rates Leading to More Property Searches on UK Portal Rightmove

Real estate listings on Rightmove reach a ten-year peak, driven by a five percent increase in new prospective buyers and a seven percent jump in properties sold.

Real estate listings available on Rightmove have surged to a peak not seen in a decade, with new...
Real estate listings available on Rightmove have surged to a peak not seen in a decade, with new potential buyers showing a five percent increase and sales finalized showing a seven percent uptick.

Increased Mortgage Rates Leading to More Property Searches on UK Portal Rightmove

Revamped Tale of Rightmove's Booming Biz

Gonna Get You, Housing Market!

Rightmove, the big kahuna of UK property platforms, is raking it in thanks to a rosy real estate scene. With mortgage rates plummeting like a stone, buyer anticipation and property listings are soaring higher than a hot air balloon.

This FTSE100 titan, where over 80% of all British property browsing happens, reports a whopping nine percent jump in fresh listings over the first quarter of 2025. Currently, property listings have hit a decade-long high, while buyer demand climbs five percent and sales agreed surge seven percent.

The Bank of England's four rate cuts since last August have given the housing market a much-needed boost in affordability.

Rightmove's looking at a revenue growth of eight to ten percent for the year, boasting a market-crushing underlying profit margin of 70 percent. This is all the more impressive considering it lists more properties than any other UK platform—a tidy advantage that fetches a premium across the board.

What's more, Rightmove attracts a staggering 9,400 property views per minute, making it the go-to platform for property hunters across the nation. In fact, Rightmove emerged as the fourth most visited UK-based digital platform in 2024, behind only the BBC, UK publisher Reach, and Gov.uk.

Rightmove now dominates about three-quarters of the UK online listings market, and it’s leveraged its reign to jack up annual fees by double digits.

"It seems that Rightmove's content is just what homebuyers and movers crave, completely unfazed by macroeconomic uncertainties," RBC analyst Anthony Codling notes. "Real estate agents and housebuilders are eager to harness this hunger for content, aiming to convert it into sales."

Codling also compares Rightmove's mission to Amazon's, looking to make the property-finding process as hassle-free as possible during one of life's most nerve-racking events. And hey, it seems to be working, with revenues and profits on track for a healthy year!

Johan Svanstrom, Rightmove's fearless leader, is pleased with the company's promising start to 2025. "We're making excellent progress in introducing new tools and products to streamline the property trek for consumers and partners alike," he beams. "In the current puzzling global climate, our UK-centric, subscription-based, and B2B-focused business model gives us a competitive edge against the chaos afflicting other companies."

Svanstrom remains optimistic: "We expect to deliver 8-10% revenue growth this year."

Sources:[1] Rightmove full-year 2025 financial guidance[2] Rightmove's Q1 2025 trading update[3] Rightmove's strategic growth areas[4] Rightmove's revenue growth in 2024[5] Rightmove's market share and fees

  1. Rightmove, the leading UK property platform, added nine percent more fresh listings in the first quarter of 2025, according to their Q1 trading update.
  2. In contrast to other industries, Rightmove, a FTSE100 company, is experiencing a surge in property listings, buyer demand, and sales agreed due to the mortgage rate drops and increased affordability.
  3. With over nine thousand property views per minute, Rightmove is the go-to platform for many UK property hunters, making it the fourth most visited UK-based digital platform in 2024.
  4. Johan Svanstrom, the CEO of Rightmove, remains optimistic about the company's future, anticipating an eight to ten percent revenue growth for 2025, thanks to technology-driven tools and products.

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