Industry leaders from South Korea and Vietnam strengthen partnerships within the content sector
In a significant move towards cultural industry growth and cooperation, the Korea-Vietnam Cultural Industry Cooperation Roundtable was held in Seoul on Monday. The roundtable brought together leading content companies from both countries, including HYBE, Krafton, Carriesoft, BHD, VAC, and YeaH1, as well as Korean and Vietnamese entertainment executives and government officials.
The event saw a pledge from both sides to expand cooperation, with Vietnam's Minister of Culture, Sports and Tourism Nguyen Van Hung expressing his country's willingness to learn from Korea's advanced cultural industry. This sentiment was echoed by South Korea's Culture, Sports and Tourism Minister Chae Hwi-young, who noted that now is the time to elevate bilateral cultural exchanges.
Sohn Ki-won, CEO of Kim Jonghak Production, sees potential for sustainable growth in the sustainable cultural industry through cooperation and Korea's own AI industry growth policies. He anticipates addressing challenges from the early planning stage and proceeding step-by-step.
One of the key highlights of the roundtable was the announcement of a new Vietnam-Korea film co-production. BHD Vice President Ngo Bich Hanh, whose company has a history of bringing Korean content to Vietnam, has signed a memorandum of understanding to co-produce an original Vietnam-Korea film. The film, titled Saigon Oppa, is a romantic comedy jointly produced by South Korea’s Film Line, Vietnam’s BHD Company, and WebTVAsia. Directed by Park Gyu-tae, who is well-known in Vietnam for the 2022 hit 6/45, the film is scheduled to start shooting in 2026 in both countries and features a storyline blending Vietnamese and Korean cultural elements.
The Korean side emphasised cooperation in animation and high-quality content production, proposing talent exchanges, educational partnerships, and joint technological platform development to build a vibrant, culturally rich, and cost-effective animation industry appealing internationally.
Ngo Bich Hanh also emphasized the need for institutional support, such as more incentives for international co-productions and location filming from Korean government organizations. This support is crucial, as the new Vietnam-Korea film co-production will face challenges such as cultural and production differences, language barriers, time zones, and decision-making pace.
Cinema is facing difficulties worldwide, so additional funding and location support will be crucial to staying strong and promoting Vietnamese and Korean culture together, according to Ngo Bich Hanh. The Vietnamese government pledges favorable conditions and encourages creative enterprises’ participation.
Beyond film co-productions, cultural festivals like the Viet Nam–Republic of Korea Friendship Cultural Festival 2025 in Ho Chi Minh City demonstrate ongoing people-to-people exchanges facilitated by Korean businesses. These events serve as platforms for cultural diplomacy and industry networking.
The commercial success of Korean films in Vietnam, such as the enduring popularity of 6/45 and the recent strong box office showing of 645 (directed by the same filmmaker, Park Gyu-tae), illustrates a growing Vietnamese appetite for Korean content and validates collaborative co-productions as a strategic growth area.
Together, these initiatives illustrate a multi-dimensional approach involving government policy alignment, talent development, shared content creation, market expansion, and cultural exchange activities designed to foster a mutually beneficial entertainment industry partnership between Korea and Vietnam.
[1] Source [2] Source [3] Source [4] Source [5] Source
Read also:
- Ford Presents Economical Electric Vehicle Strategy: Boasts a Lower Total Expense over a Five-Year Period than a Pre-owned Tesla Model Y from Three Years Ago
- Upcoming Electric Vehicles Worth Anticipating This Week
- TDK Ventures Pours Funds into Ultraviolette for Global Growth in Electric Motorcycles
- Blooming Startup Landscape in South Africa: Innovation Spread Across All Industries
