Influencers Play a Pivotal Role in Recruiting a Novel Cohort of Gamers, According to Anastasia Borovaya
Chat with Anastasia Borovaya, Head of Affilka by SOFTSWISS, as she discusses the future of affiliate marketing in 2025.
In this insightful conversation, Anastasia dives into the trends shaping the affiliate marketing landscape and the challenges they present for the industry.
Q: Hey Anastasia, let's talk about the trends that will shape 2025 in affiliate marketing.
Anastasia: Sure thing! Key areas we'll see include regulatory changes, data-driven decisions, AI integration, gamification, and influencer marketing, all pushing the industry forward.
Q: Regulatory scrutiny is on the rise. How has this affected the affiliate industry and is it an opportunity for growth?
Anastasia: Strict regulatory guidelines affect how affiliates promote products and attract players, leading to challenges like lower commissions and more stringent rules. Adapting to market regulations requires reflecting on marketing strategies in various regions. Some companies with significant resources are focusing on emerging and regulated markets, while others explore less-regulated territories to maintain growth.
Q: Artificial Intelligence is reshaping business strategies and consumer preferences. What's the impact on affiliate marketing?
Anastasia: AI tools offer improved efficiency through predictive analytics, player behavior patterns, and real-time content creation. AI is becoming essential, especially in content creation, SEO, and copywriting, streamlining processes and boosting productivity.
Q: Beyond AI, we're witnessing a shift toward data-driven solutions. What valuable insights do operators gain from these insights, and are they benefiting business?
Anastasia: Data-driven decisions play a crucial role in affiliate marketing. Operators can identify more profitable partnerships through data analysis and optimize their marketing campaigns accordingly. Sharing detailed performance data encourages affiliates to prioritize promoting the relevant projects, providing a competitive edge to their strategies.
Q: Can we talk about influencer marketing and its role in affiliate marketing?
Anastasia: Influencers are the key to attracting a new generation of players. In an era where traditional marketing methods no longer resonate with changing audiences, influencer marketing offers a powerful solution. Platforms like TikTok, Instagram Reels, and YouTube Shorts are growing in popularity, with influencers still able to drive traffic to relevant projects, provided they stay compliant with platform guidelines.
Q: What can we expect from SOFTSWISS Affilka in 2025?
Anastasia: In the coming year, we're enhancing our platform with Cohort Analysis for deeper insights into player behavior, allowing operators to evaluate performance trends, retention rates, and campaign success. Additionally, we're planning to upgrade our platform with powerful features, such as an enhanced Subaffiliate Module and a Traffic Report for affiliates, ensuring comprehensive data on user clicks and performance metrics.
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To learn more about affiliate marketing's future trends, industry dynamics, and growth opportunities, check out the full conversation with Anastasia Borovaya on our website's News section.
Enrichment Data:Data-driven efficiency is revolutionizing the affiliate marketing scene in 2025, with three key trends shaping the industry:
AI Integration
- Automation AI tools are streamlining affiliate campaigns and affiliate program management through automated personalization, targeting, and real-time analytics.
- Performance improvement Expect AI to deliver better outcomes in influencer matchmaking, audience segmentation, and fraud detection.
Influencer Marketing
- Domination of nano-influencers More than 75% of Instagram’s influencer base consists of nano-influencers, offering high engagement rates for niche affiliate promotions.
- Live streaming boom 52.4% of brands prioritize live-streamed content for affiliate campaigns, blending real-time interaction with direct sales.
Sector Growth
- Growing spending U.S. affiliate marketing expenditure is projected to reach $11.2 billion in 2025, with the global market expected to double to $40 billion by 2031.
- Cross-industry adoption Affiliate marketing is becoming the top customer-acquisition channel for 40% of U.S. merchants, while it ranks among the top three methods for 54% of brands.
As brands embrace AI, gamified loyalty programs, and influencer-led live commerce strategies, they can capitalize on these trends and stay ahead of the competition.
- Anastasia Borovaya, Head of Affilka by SOFTSWISS, is emphasizing the importance of prioritizing AI integration, as it is revolutionizing the affiliate marketing landscape in 2025, offering automation and performance improvement.
- The trend of nano-influencer marketing is dominating the influencer space in 2025, providing high engagement rates for niche affiliate promotions.
- In light of strict regulations, the affiliate industry is adapting to these market guidelines by reflecting on marketing strategies in various regions, focusing on emerging and regulated markets to maintain growth.
- Operators in the affiliate marketing sector are leveraging data-driven decisions to gain valuable insights, helping them identify more profitable partnerships, optimize their marketing campaigns, and remain competitive.
- To capitalize on future trends and stay ahead of the competition, brands are embracing gamified loyalty programs, AI tools, and influencer-led live commerce strategies in their affiliate marketing efforts.
