Investigative Videos Adopt Artificial Intelligence: Jeff Corrall Discusses GenAI's Emergence with March Networks
In the latest episode of SecurityDNA, host Steve Lasky sat down with Jeff Corrall, Chief Product Officer at March Networks, to discuss the role of generative AI in video surveillance. Corrall, who joined the company as a software developer in 2001 and has spent over two decades honing his expertise at March Networks, shared his insights on how generative AI is reshaping the industry.
According to Corrall, generative AI is one of the most transformative forces in video surveillance today. It is enabling video systems to evolve from passive recorders into intelligent tools that can detect threats in real time, interpret human behavior, and even predict incidents before they happen. This shift, Corrall explains, allows video to not just document events but to proactively anticipate potential security risks, enabling faster investigations and smarter operational insights.
One of the key benefits of generative AI is its conversational and interactive nature. Users across various roles, such as store managers and safety officers, will be able to engage naturally with surveillance systems using intelligent queries and receive immediate, actionable insights without needing specialized training. This conversational AI integration fosters a move from reactive incident investigation to proactive predictive actions, improving security and operational efficiency comprehensively.
Generative AI in video surveillance also integrates multiple data streams—video, transaction logs, sensor data—creating a holistic operational picture that continuously learns and adapts. This enhances decision-making, reduces the time and cost associated with traditional security measures, and supports better governance and ethical considerations while still relying on human judgment to validate AI-driven outcomes.
In summary, Corrall believes that generative AI is a transformative force reshaping video surveillance into a smarter, more predictive, and user-friendly technology that enhances security effectiveness and operational intelligence across sectors. As a global company with offices in Ottawa, Milan, and Seoul, March Networks is at the forefront of this revolution, with Corrall leading product strategy, R&D, and strategic partnerships.
[1] SecurityDNA Episode: The Transformative Power of Generative AI in Video Surveillance [2] March Networks Chief Product Officer Jeff Corrall Discusses the Future of Video Surveillance [3] Generative AI: The Key to Proactive Security and Operational Efficiency in Video Surveillance
Technology, particularly artificial-intelligence (AI), is revolutionizing video surveillance, as demonstrated by generative AI. This advanced form of AI is enabling video systems not only to detect threats, interpret human behavior, and predict incidents but also facilitating natural, interactive communication between users and surveillance systems. This conversational AI integration fosters a move from reactive incident investigation to proactive predictive actions, enhancing security effectiveness and operational intelligence across various sectors.
