Ivrea's Mavel advocates for the adoption of electric motors in sports vehicles
Mavel, formerly known as Fast Machines, is an innovative electric motor company that has made a name for itself in the high-performance sports car industry. Established in 1999, the company initially produced motors for the industrial sector and Asia, but over time, it made strategic shifts in its focus and production.
Mavel chose to concentrate on niche production to avoid the challenges common in the industry. Today, the company's motors can be found in vehicles from prestigious brands such as Aston Martin, Ducati, and McLaren.
The company's growth and development required larger infrastructure, and Mavel needed to transition to production, albeit on limited volumes. To support this transition, the company needed to expand its facilities, which it achieved over the years.
Mavel is not only involved in designing and developing electric motors but also in designing the electronic hardware for these motors. However, the assembly of individual parts on electronic boards is handled by suppliers. The company also develops motor control systems, inverters, and all the software for their motors in-house.
When it comes to employment, Mavel currently employs approximately 80 people. The company's founders aimed to create a "light factory" located within a city, different from traditional factories with many machines and few men.
In 2015, Mavel's client base expanded to include the automotive sector, following the arrival of a French and a Chinese partner. This partnership allowed Mavel to leverage its technologies in the Canavese and Valle d'Aosta regions on larger volumes in Asia.
In August 2023, Mavel gained significant business traction when Nio Capital led its A-round financing. This investment indicates a strong growth trajectory and relevant positioning in the electric motor industry for sports applications.
As Mavel continues to scale its operations and technology development, it is well-positioned to meet the demanding performance and quality requirements of its clients in the high-end automotive market. The company's focus on innovation and its partnerships with top-tier automotive manufacturers make it a key player in the electric drive solutions market for sports applications.
Mavel has transitioned from producing motors for industrial and Asian sectors to focusing on high-performance sports car industry and luxury brands like Aston Martin, Ducati, and McLaren. Despite limited production volumes, infrastructure expansion was crucial to support this shift. Mavel's skills extend beyond motor design to developing electronic hardware, motor control systems, inverters, and software in-house. Employment at Mavel stands around 80 people, with the aim of creating a "light factory" within a city environment. The company's strategic partnerships, including one with Nio Capital in 2023, indicate a strong growth trajectory in the finance world and position Mavel as a key player in the automotive and electric-vehicle technology sectors, especially for sports applications.
