Klarna Surpasses 26M U.S. Shoppers, Partners with Gap Inc. for 'Buy Now, Pay Later'
Swedish fintech giant Klarna has reached a significant milestone in the U.S., surpassing 26 million shoppers and 724,000 sellers worldwide. Meanwhile, retail giant Gap Inc. has teamed up with Klarna to provide its popular 'Buy Now, Pay Later' service across its brands, including Old Navy, Gap, Banana Republic, and Athleta.
Klarna's U.S. expansion continues with its recent listing on the New York Stock Exchange, aiming to become a ubiquitous presence at store checkouts. The company is set to launch short-term loans at Walmart later this month, further expanding its reach in the American market.
Gap Inc. has integrated Klarna's payment services, allowing U.S. customers to pay for purchases in full or in four interest-free installments online or via the mobile app. This move comes as consumers, especially younger shoppers, increasingly adopt 'Buy Now, Pay Later' services as an alternative to traditional credit cards.
Despite facing inventory challenges due to tariffs and early imports, with a 9% increase in inventory, Gap Inc. reported flat Q2 net sales and a 1% increase in comparable sales compared to last year. The company's namesake brand recently launched its global fall 2025 campaign, featuring low-rise denim, which has received a positive reception from customers.
With Klarna's growing U.S. customer base and expanding partnerships, including its recent collaboration with Gap Inc., the fintech company is solidifying its position in the American market. As consumers embrace flexible payment options, Klarna's services continue to gain traction, particularly among younger shoppers. While Gap Inc. faces inventory hurdles, its partnership with Klarna may help drive sales and attract new customers.
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