Lamborghini Explores 'Crazy' New Ideas for Urus, Revuelto and Beyond
Lamborghini is stirring up excitement with plans to explore 'crazy' news across its entire range, going beyond the previously announced Huracán replacement, the Temerario. The Italian automaker is eyeing limited editions of the Urus and Revuelto, while also considering even more radical new models following the success of the Huracán Sterrato and STO.
Federico Foschini, Lamborghini's sales and marketing chief, sees vast opportunities for reinvention. He believes that the market is eager for more dramatic changes, as demonstrated by the demand for the Huracán Sterrato, which could make a comeback due to popular demand.
Lamborghini is expanding personalization options to boost profitability without increasing sales volumes. The new paint shop at the Sant'Agata factory now offers an astonishing 400 paint finishes for the Revuelto and Temerario, allowing customers to express their individuality.
Beyond the Temerario, Lamborghini is contemplating future limited editions based on new powertrains. These could include a V8 hybrid with three electric motors, a V6, or a redesigned electrified V10 engine. Specific details about these special editions are yet to be revealed.
Lamborghini's commitment to innovation and reinvention is set to continue, with exciting new models and personalization options on the horizon. The company's willingness to explore 'crazy' crazy games ensures that its cars remain at the cutting edge of design and performance.
Read also:
- Predictive modeling introduced in DP World's automotive supply chain operations
- Toyota strikes a deal in Shanghai for a solely owned Lexus electric vehicle production plant.
- Agricultural event Fieldays will showcase the T9 Hunter PHEV ute from the automaker JAC.
- Nissan's latest electric vehicle, the Leaf, unveiled as an stylish SUV boasting a remarkable drive range of up to 600 kilometers.
