Large OLED TVs with a screen size of 48 inches are often overlooked, and it appears that leading manufacturers are indecisive about their enthusiasm for or against them.
In the ever-evolving world of television technology, the market trend for 48-inch OLED TVs remains a niche and relatively underrated segment. Most manufacturers, including Samsung and Panasonic, are focusing on larger models (55- and 65-inches), which continue to be the sweet spot for consumers.
LG, a pioneer in the 48-inch OLED market, consistently offers a model annually. Last year, they launched a 48-inch version of their entry-level B-series OLED, and this year, they've introduced a scaled-down 48-inch G-series.
However, brands like Sony and Philips are leaning towards larger-sized TVs. The consumer preference and demand for 55-inch and above sizes, coupled with the opportunities for features like higher peak brightness and improved HDR performance, are driving this shift. Larger TVs, such as LG’s flagship 65-inch G5 OLED, offer industry-leading brightness and colour performance.
Moreover, the market trends indicate a move towards very large screens (up to 100-inch and beyond), making smaller sizes less prioritized by manufacturers aiming for higher margins and market prestige.
Philips, for instance, has recently stopped offering smaller OLED TVs and is now launching the OLED810 only in a 77-inch size. This decision may raise questions among fans of Philips TVs, as the 77-inch model may not cater to those with smaller living rooms.
On the other hand, Sony continues to rely on the A90K as its smaller OLED model, which was launched in 2022. However, the A90K is starting to lag behind due to Sony's recent picture processing upgrades with newer processors. Additionally, the A90K remains quite expensive, which might deter some potential buyers.
Last week, an AV testing facility evaluated the performance of three 48-inch OLED TVs. Two of the biggest TV manufacturers, LG and Panasonic, are introducing 48-inch OLED TVs, while Philips and Sony are focusing on larger, more premium sets. LG submits a 48-inch OLED TV each year, specifically the 48-inch C5 model.
Samsung and Panasonic have recently entered the market with their compact OLED TVs, the S90F and Z90B respectively. The entry-level OLED from Philips will come in a 48-inch screen size option, but it will use a less-powerful processor and a panel that doesn't reach the same claimed peak brightness as the step-up OLED810 model.
In conclusion, while 48-inch OLEDs are praised for their image quality and niche appeal, market demand and industry focus have shifted towards larger OLED sizes. This trend, coupled with the technological advancements, is leading Sony and Philips to emphasize bigger panels that align better with consumer preferences.
- News about the television industry points towards the growing market trend of larger OLED TVs, with manufacturers like Samsung and Panasonic focusing primarily on 55-inch and 65-inch models.
- LG, being a pioneer in the 48-inch OLED market, releases a new model annually, such as the 48-inch G-series introduced this year.
3.smart-home-devices and gadgets enthusiasts might find interesting reviews on the performance of 48-inch OLED TVs, as last week, an AV testing facility evaluated three such TVs from LG, Panasonic, and others.
- For those interested in buying a 48-inch OLED TV, LG submits a new model each year like the 48-inch C5, but Philips and Sony are currently focusing on larger, more premium sets.
- Consumers who prefer smart-home-devices with built-in hi-fi technology might be offered 48-inch OLED options by brands like Samsung and Panasonic, as they have recently entered the market with their compact models, the S90F and Z90B respectively.
- In the face of growing demand and technological advancements favouring larger OLED sizes, brands like Sony and Philips are focusing on larger screen sizes to better cater to consumer preferences and align with current market trends.
