Legislative Body Appoints Jason Lim as Its Inaugural Chief Media Officer
Exclusive Announcement:
assembly snags Jason Lim as the first-ever Chief Media Officer
Hey there! Assembly has pulled a major move by bringing on board Jason Lim as their inaugural Chief Media Officer. We've gotten the exclusive scoop on this exciting new hire!
Jumping Ship to Assembly's Decks
Lim, who was previously cruising with GroupM's EssenceMediacom, is no stranger to our star CEO, Jill Kelly. They sailed together at EssenceMediacom, with Lim serving as Chief Planning Officer since 2021 and Managing Partner since 2010.
In his new role, Lim will be steering Assembly's media planning and buying efforts across various platforms. He's not just the captain, but also the driving force behind optimizing omnichannel performance for both brand and performance campaigns.
A Hire to Match Assembly's Growth
Lim's appointment comes at a pivotal time when Assembly is pouring resources into its experiential and activation arm, currently serving clients such as Lenovo and Brooks Running.
Leading a crew of over 350 associates, Lim will be navigating search, social, programmatic, video, SEO, out-of-home (OOH), affiliate, and customer relationship management (CRM) waters for Assembly.
Lim expressed his approach to experience and activation, stating, "It's not just about human insight, but also the algorithms and platforms we're required to maneuver."
** World of Hyatt Joins the Assembly Family**
Over the past three years, Assembly has already reeled in impressive clients like Vera Bradley, Brooks Running, Fossil, and most recently, World of Hyatt. According to Kelly, the creation of a Chief Media Officer role was mission-critical as the agency aims to scale up.
"We want to be a brand performance planning partner for our clients," Kelly said. "To accomplish that, we need talent on board who shares our ethos and has the expertise to drive us toward our goal."
Assembly: A Rising Star in the Advertising ocean
While Assembly's notable clients and growth details aren't readily available, the agency's presence in the global market is undeniable. For more recent updates on Assembly's clients, key projects, and growth, it's advisable to check out their official website or recent press releases.
Assembly MENA has also made waves, being part of high-profile events like the BizzMatcher AI Dubai 2025, emphasizing their involvement in the MENA region. For comprehensive information, query their team or consult industry reports for a deeper dive.
- Jason Lim, previously an executive at EssenceMediacom, is now the first-ever Chief Media Officer at Assembly, a move that demonstrates Assembly's commitment to growth in the business and technology sectors.
- In his new role, Lim will be responsible for optimizing omnichannel performance for both brand and performance campaigns, overseeing assets like programmatic, video, SEO, out-of-home (OOH), affiliate, and customer relationship management (CRM) at Assembly.
- With a crew of over 350 associates, Lim will guide Assembly's media planning and buying efforts across various platforms, serving high-profile clients such as Lenovo and Brooks Running.
- Assembly's recent hire of Lim signifies a strategic step in the agency's mission to scale up and become a brand performance planning partner for its clients, such as their latest addition, World of Hyatt.
