Lego's Internal Marketing Department Selects Previous McCann Australia CEO as Its New Head
The Lego Group Appoints Nicole Taylor as Senior Vice President and Head of In-House Agency
The Lego Group has announced a new addition to its leadership team, with Nicole Taylor joining as the Senior Vice-President and Head of OLA, the company's in-house creative agency. Taylor will be reporting to Julia Goldin, the Chief Product and Marketing Officer for Lego.
Taylor's extensive experience in the advertising industry will be a valuable asset to Lego. She previously served as the CEO of McCann Worldgroup Australia. In her new role, she will be responsible for setting the strategy and innovation drive for The Lego Group's in-house creative agency.
The Lego Agency, as it is known, has a global presence with offices outside of its headquarters in Billund, Denmark. The agency's geographical reach includes the U.S., the U.K., China, and Singapore, in addition to Denmark. The agency's international offices can be found in Enfield in the U.S., London in the U.K., Shanghai, China, and Singapore. The agency also has offices in Billund, Denmark, and Shanghai, China.
The Lego Agency employs around 400 staff, and Taylor will be leading the OLA team and overseeing agency operations, with senior staff such as Jennifer Berry reporting directly to her. Taylor's start date at The Lego Group is January next year.
The Lego Group's in-house agency was established to help the company create and deliver more impactful marketing campaigns, and Taylor's appointment is a sign of the company's commitment to this goal. With her expertise in advertising and her passion for Lego, Taylor is well-positioned to drive innovation and creativity within the agency.
The Lego Group's decision to appoint Taylor as the head of its in-house agency is a testament to the company's commitment to staying at the forefront of the marketing industry. With Taylor's leadership, the Lego Agency is poised to continue delivering high-quality marketing campaigns that engage and inspire fans of all ages.
Read also:
- Ford Presents Economical Electric Vehicle Strategy: Boasts a Lower Total Expense over a Five-Year Period than a Pre-owned Tesla Model Y from Three Years Ago
- Blooming Startup Landscape in South Africa: Innovation Spread Across All Industries
- Enhanced Productivity by 43.61% and CO2 Emissions Reduced by 104 Million Tonnes by DEWA
- New release for 2026: Dodge Charger Scat Pack with gas-powered engine, due out by year's end.
