LinkedIn Embraces Personal Storytelling to Humanize Brands
LinkedIn, once a straightforward professional networking platform, is now embracing personal storytelling. This shift is driven by the power of authenticity to engage users and humanize brands. Professionals and companies alike are discovering the benefits of sharing real-life experiences and employee-generated content.
Personal storytelling on LinkedIn fosters trust and relatability, leading to higher engagement. Authentic content sees 2-3 times more engagement and is shared 5 times more often than conventional posts. Brands like Fenty Beauty, Microsoft, Adobe, and LinkedIn itself leverage employee-generated content (EGC) to showcase workplace culture, diversity, and achievements.
EGC, created by employees rather than marketing teams, humanizes brands. It positions individuals and companies as thought leaders and fosters community building. For instance, a company transformed from a product supplier to a thought leader in its niche by encouraging employees to share personal and EGC on LinkedIn. This strategy enhanced visibility, credibility, and led to increased engagement and profile visits. Seventy percent of LinkedIn users feel more positively about a brand after reading authentic employee stories.
The future of LinkedIn storytelling lies in more personal stories and EGC, transforming connections into meaningful professional relationships. As LinkedIn evolves, professionals and brands are encouraged to embrace authenticity to elevate their presence, foster deeper connections, and drive engagement.
