Live gaming company Pragmatic Play secures unique role as exclusive supplier of live casino tables for UK and Ireland under Flutter Entertainment's wing.
Fresh Take:
Pragmatic Play has struck a exclusive deal with Flutter Entertainment, granting them the title of the sole provider of dedicated live casino tables for their UK and Irish-facing brands such as Paddy Power, SkyVegas, and Betfair. This move strengthens Pragmatic Play's position in the iGaming market and bolsters Flutter's live casino offering.
Originally, Pragmatic Play had an existing partnership with Flutter, providing live content. Now, they'll be extending this agreement, offering even more tailored games to fit Flutter's brands specifically, integrating seamlessly with their sportsbook's identity through the Smart Studio suite.
In a joint statement, Pragmatic's COO, Irina Cornides, praised the synergy between the two companies, aiming to deliver exceptional experiences for players through innovation. Flutter's Commercial Director, Roisin Hogan, echoed these sentiments, asserting the partnership's focus on delivering top-tier gaming experiences.
With this strategic move, Flutter and Pragmatic Play aim to dominate the live casino market in the competitive UK and Irish landscapes[2][4][1][5]. Game on!
- The extension of Pragmatic Play's partnership with Flutter Entertainment will not only augment Flutter's live casino offering but also incorporate more technology-driven, tailored games that cater to the unique identities of Paddy Power, SkyVegas, and Betfair, thereby enhancing the entertainment experience for players.
- The strategic alliance between Pragmatic Play and Flutter Entertainment, with a focus on innovative technology and exceptional gaming experiences, signifies their shared ambition to revolutionize the entertainment landscape of the UK and Irish live casino markets, aiming to set new industry standards.
