Macy's strengthens its marketing department
Macy's, the iconic American department store, has made a significant move in its creative department with the appointment of Jason Holzman as the senior vice president of creative and production.
The appointment comes after the takeover discussions between Macy's and potential suitors ended in mid-July, with no deal materialising for the proposed $6.9 billion takeover.
Holzman, who brings a wealth of experience from the advertising and media industries, will oversee the creative, photo studio, and marketing operations teams at Macy's. His role has been designed to drive new, effective, breakthrough campaigns and ensure more integrated ways of storytelling across all channels.
Before joining Macy's, Holzman held creative roles at Euro RSCG, BBDO, and Ammirati & Puris. He also spent 17 years at NBCUniversal, including his time at Peacock, where the fireworks this year were broadcast.
Sharon Otterman, the Chief Marketing Officer at Macy's, expressed her excitement about adding more creative professionals to Macy's marketing organization. Otterman joined Macy's in December and praised Holzman's proven track record of innovative storytelling.
Otterman emphasised the addition of talented creative professionals to Macy's world-class marketing organization, stating that this move is intended to advance how Macy's engages with customers and the public.
Holzman, who is reported to Otterman, has also taught advertising at the Fashion Institute of Technology and is the co-author of a forthcoming graphic novel.
Macy's, with its rich history of celebrating moments big and small, aims to continue telling its story with a strong storyteller in Holzman.
While detailed, verified information about Holzman’s work history and creative contributions at advertising agencies and media companies is not readily available, interested parties can check professional platforms like LinkedIn, industry publications, or Holzman's personal website, if available, for more information.
- As Macy's continues its journey in the ever-evolving world of retail, it's interesting to consider the role of technology and AI in shaping the store's future creative direction, given Jason Holzman's experience with gadgets and smartphones, as well as his foray into digital media and entertainment.
- In an era where fashion and AI converge, Holzman's unique blend of advertising, media, and entertainment industry expertise positions him well to lead Macy's creative team, adding a fresh perspective on integrated storytelling across channels, much like the way smartphones blend communication, entertainment, and social interaction.
- With Holzman's teaching background at the Fashion Institute of Technology and his upcoming graphic novel, his creative vision for Macy's could potentially incorporate innovative AI techniques in fashion, marketing, and entertainment, leading to an exciting marriage of technology and storytelling.
