Major Media Trial in Madrid to Conclude: AMI Seeks €551M from Meta
A major trial in Madrid is set to conclude this Thursday, with global implications for news media. Spain's main media association, AMI, is seeking a substantial 551 million euros ($647 million) in compensation from Meta, the company behind Facebook and Instagram. AMI alleges systematic rule-breaking by Meta in personalized advertising.
The trial has heard expert reports and closing arguments, with AMI's director general, Irene Lanzaco, stating that the outcome could significantly impact news media survival worldwide. AMI claims that Meta, despite investing heavily in targeted advertising tools, has violated EU rules on user consent since May 2018.
Meta, however, denies any wrongdoing. Its executives testified that user data is less crucial than algorithms for personalized advertising, and they maintain that AMI's lawsuit lacks evidence. Meta insists it has not damaged AMI or violated EU rules.
This lawsuit is not an isolated incident. Spanish radio and television stations have also filed a separate lawsuit against Meta, seeking 160 million euros in damages. Both lawsuits centre around Meta's alleged failure to comply with EU rules requiring user consent for personalized advertising.
The Madrid trial will wrap up on Thursday, with a decision expected to follow. The outcome could have significant implications for Meta's operations in Europe and potentially beyond. AMI's lawsuit, if successful, could set a precedent for how tech giants handle user data and advertising consent, shaping the future of digital advertising and news media survival.
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