Major US digital retail platforms now accept Bitcoin, a popular cryptocurrency, thanks to a partnership between Fold and Blackhawk Network.
In a significant move to increase mainstream access to Bitcoin, Fold Holdings Inc. and Blackhawk Network Inc. have partnered to expand the distribution of Fold's Bitcoin Gift Card to over 400,000 U.S. retail and digital points of sale. This collaboration aims to embed Bitcoin access into the familiar and widely used gift card market valued at $300 billion.
The Fold Bitcoin Gift Card, launched in May 2025, is now available through select online platforms and directly at foldapp.com/bitcoin-gift-card. Recipients redeem the gift cards through the Fold App, facilitating a smooth onboarding experience for both new and experienced Bitcoin users.
The partnership leverages Blackhawk's extensive network of retail locations, e-commerce platforms, loyalty programs, and rewards channels. This integration simplifies Bitcoin adoption for everyday consumers, bypassing common barriers such as wallet creation and technical complexity, and making Bitcoin gifting as easy and mainstream as purchasing a traditional gift card.
The Fold Bitcoin Gift Card is presented as an essential tool for bringing Bitcoin into the mainstream through regular retail access. By making Bitcoin available as a gift card, Fold aims to open access to millions of consumers who already buy, send, and use gift cards.
Jennifer Philo, GVP of global commerce at Blackhawk Network, Inc., stated that Fold is a forward-looking partner that creates products bringing Bitcoin into the center of consumer engagement with money and building long-term value. The partnership with Blackhawk Network opens access to Bitcoin across the U.S. gift card market, something the ecosystem has struggled with for over a decade.
The partnership between Fold and Blackhawk Network is part of a broader shift in consumer preferences towards digital assets. By making Bitcoin more accessible, the collaboration is expected to accelerate Bitcoin transaction volume and mainstream adoption across a broad and familiar retail ecosystem.
Blackhawk Network is proud to support Fold in bringing the Fold Bitcoin Gift Card into its expansive retail ecosystem. The Fold Bitcoin Gift Card is intended to provide a smooth onboarding experience for both newcomers and experienced Bitcoin users. The partnership aims to bring Bitcoin into everyday commerce and increase user and transaction growth through one of the nation's most extensive retail distribution networks.
Additional online retailers are set to launch the card in the coming weeks, with in-store retail availability planned for later this year. The Fold Bitcoin Gift Card enables consumers to gift Bitcoin in a simple and familiar format, potentially accelerating the adoption of Bitcoin as a mainstream payment method. The launch is powered by Blackhawk Network, a leading branded payments provider with a global footprint spanning over 400,000+ consumer touchpoints.
The Fold Bitcoin Gift Card is positioned to become one of the most broadly distributed Bitcoin gift products in the U.S. market. The Incentive Gift Card Coalition predicts that 47% of executives expect crypto gift cards to grow as a category in 2025, making the Fold Bitcoin Gift Card an essential player in the market. The Fold Blackhawk partnership is aimed at delivering another practical, accessible way for shoppers nationwide to embrace cryptocurrency by helping them earn, save, and spend smarter.
- With the Fold Bitcoin Gift Card now available on ffnews.com and other online platforms, users can easily purchase and gift Bitcoin through a familiar and widely used medium.
- As the Fold Bitcoin Gift Card is introduced to the technology-driven gift card market, the partnership between Fold and Blackhawk Network is expected to increase Bitcoin transaction volume and mainstream adoption, specifically in the area of technology.
