Matomo: Website Uses Cookie-Less Tracking for GDPR-Compliant Analytics
This website employs Matomo, a web analytics service, to enhance its usage analysis and optimisation. Matomo is hosted on servers managed by 'ITZBund' on behalf of the Federal Statistical Office. When you use the site, the script 'matomo.js' runs and a cookie named 'matomoTracking' is set.
Matomo generates a unique fingerprint for each visitor, comprising the IP address, accessed pages, referrer, sub-pages visited, visit duration, and frequency. This process is initiated upon user consent, as per Art. 6 (1) a) GDPR and § 25 (1) TTDSG. If consent is not given, the site employs cookie-less tracking. This method anonymises data instantly, ensuring GDPR compliance by avoiding the processing of personal data and preventing the storage or transmission of personal identifiers.
In summary, Matomo is used to analyse website usage, with user consent serving as the legal basis. If consent is not provided, cookie-less tracking is employed to ensure GDPR compliance, providing valid analytics without processing personal data.
Read also:
- Germany Uncovers 32 Suspected Social Security Fraud Cases in Hotel and Catering Industry
- Chile's $10B Green Energy Project Threatens World-Class Observatory
- Predictive modeling introduced in DP World's automotive supply chain operations
- U Power's strategic collaborator UNEX EV has inked a Letter of Intent with Didi Mobility to deploy UOTTA(TM) battery-swapping electric vehicles in Mexico.