McCann appointed as Chief Creative Officer by LePub New York.
Bustling New York City Welcomes LePub's Creativity Mavericks
"Jim Curtis, a whirlwind in the creative realm, takes the helm as LePub's Chief Creative Officer," announced LePub's global honcho, Bruno Bertelli. Curtis, who was previously Global Executive Vice President and Executive Creative Director at McCann Worldgroup, will steer the ship starting May 27.
This dynamic creative tsar, festooned with awards like the Cannes Titanium Lion, multiple D&AD Yellow Pencils, and Effie golds, has stumbled upon an irresistible opportunity — erecting a creatively-led boutique office in the heart of New York City, with heavyweight brands like Heineken and Barilla supporting the base.
"I've long admired LePub's audacious creativity; it's all about addressing the business challenges and opportunities of their clients," Curtis exclaimed to ADWEEK, expressing his enthusiasm about joining forces with LePub.
Finding a strategic foothold in the urban jungle, LePub, part of Publicis Groupe, arrived in the Big Apple back in January with Heineken and Barilla as their founding patrons. Curtis will collaborate with President Lea Mastroberti and Chief Strategy Officer Katy Alonzo to serve up culture-driven creativity at scale.
LePub's strength lies in the blend of creativity, data, and technology. Yet, Curtis envisions a more tailored touch for U.S. clients: "We'll keep up the LePub style but with a local flavor to global trends in our NYC and American markets."
Publicis Groupe has strengthened LePub's reach, making it a banquet of agility and breadth. Curtis, who has navigated both independent and large-scale agencies, praises LePub for providing the best of both worlds: ample muscle plus unbridled dexterity.
Tackling current challenges, Curtis warns against shirking responsibility, blaming algorithms, or neglecting ripples in cultural impact. "Today's marketing arena is a tangled web," he stated, "but what brands shouldn't fall back on are excuses when their communications fail to sow cultural seeds."
Curtis' arrival fortifies a growing leadership phalanx at LePub New York City, which has recently welcomed TBWA\Chiat\Day veterans Jexy Holman and Nuno Teixeira as Executive Creative Directors, and Droga5 alum Lorna Ruane as Head of Data and Culture Lab. With their creative captain now aboard, LePub New York City is poised to forge a unique identity in the crowded New York City agency scene.
Though the competition is fierce, Curtis is confident: "There's no better method to build an agency's reputation than through the exceptional work it produces."
Jim Curtis, adorned with awards such as the Cannes Titanium Lion, multiple D&AD Yellow Pencils, and Effie golds, will be available as the new CEO of LePub, navigating the creative realms from May 27. He sees the New York City office as an irresistible opportunity, a place where he can collaborate with heavyweight brands like Heineken and Barilla.
LePub, a blend of creativity, data, and technology, plans to serve up culture-driven creativity at scale with Curtis at the helm. He envisions a more tailored touch for U.S. clients, maintaining the LePub style but adding a local flavor to global trends in the NYC and American markets.
Curtis praises LePub for providing the best of both worlds - ample muscle and unbridled dexterity, much like the ability to maneuver between fire and gold in the business landscape. He warns against excuses when communications fail to impact culture, suggesting that brands should face challenges head-on and seize opportunities in the tangled web of today's marketing arena.
As a part of Publicis Groupe, LePub has strengthened its reach, making it a formidable force in the crowded New York City agency scene. With Curtis aboard and recent additions like Jexy Holman, Nuno Teixeira, and Lorna Ruane, LePub New York City is poised to forge a unique identity, relying on exceptional work to build its reputation.
However, competition is fierce, and Curtis is not oblivious to the challenge. "There's no better method to build an agency's reputation than through the exceptional work it produces," he suggests, embracing the trend of creating genuinely creative content that resonates with both clients and consumers.
