Meta's purported smartwatch, scheduled for a September unveiling.
The tech industry is abuzz with excitement as credible leaks and industry reports suggest that Meta's Project Milan smartwatch is set to make its debut at the Meta Connect conference in September 2025.
According to multiple sources, the Project Milan smartwatch is a camera-focused wearable, boasting dual cameras: a 5MP front camera for video calls and a 12MP rear camera, which could be used when the watch face is detached.
This device is also rumored to integrate artificial intelligence features, including real-time image recognition and smart assistant capabilities that tie into Meta’s broader AI ecosystem and apps like WhatsApp and Instagram.
Meta previously shelved this project in 2022 due to technical challenges, but it appears that the company has revived it with a Chinese manufacturing partner, Huaqin Technology.
The smartwatch is expected to offer cellular connectivity, Wi-Fi, GPS, and basic health tracking, though it may focus more on XR and camera functions than on advanced health features found in competitors. Battery life is projected to be around 18 hours, and the price could be around $349, positioning it below the top-tier smartwatches from Apple and Samsung.
If released, the smartwatch could potentially complement Meta’s other wearables, such as Ray-Ban Meta smart glasses and Quest VR headsets. It is also rumored to have additional features beyond cameras, including daily activity tracking, workouts, a photo gallery, heart rate monitoring, calendar, settings, and breathing.
It's important to note that these are still rumors, and there hasn't been any official confirmation from the company. However, with the Meta Connect conference scheduled to take place in September, we may not have to wait long to find out if these reports are accurate.
[1] TechCrunch. (2024, April 28). Meta reportedly restarting in-house smartwatch development with Project Milan. Retrieved from https://techcrunch.com/2024/04/28/meta-reportedly-restarting-in-house-smartwatch-development-with-project-milan/
[2] The Verge. (2025, August 12). Meta's Project Milan smartwatch: Everything we know so far. Retrieved from https://www.theverge.com/2025/8/12/22516934/meta-project-milan-smartwatch-release-date-specs-features-price
[3] CNET. (2025, August 15). Meta's Project Milan smartwatch: What to expect. Retrieved from https://www.cnet.com/tech/mobile/metas-project-milan-smartwatch-what-to-expect/
[4] Reuters. (2025, July 21). Meta partners with Chinese manufacturer Huaqin for potential second attempt at Project Milan smartwatch. Retrieved from https://www.reuters.com/technology/metas-project-milan-smartwatch-partner-chinese-manufacturer-huaqin-2025-07-21/
[5] Engadget. (2025, August 20). Meta Connect 2025: What to expect. Retrieved from https://www.engadget.com/meta-connect-2025-what-to-expect-050832058.html
[1] Among the exciting gadgets expected to grace the tech industry in the near future, the Project Milan smartwatch standout with its camera-focused features, integrated AI, and potential cellular connectivity.
[2] Beyond its primary functions, the Project Milan smartwatch is speculated to include smart-home devices integration, fitness tracking, and even additional apps like WhatsApp and Instagram, making it a versatile addition to any smart-home technology setup.
