Michael Saylor's Recent Bitcoin Purchase Marks a Lowest Monthly Strategic Investment
MicroStrategy, now rebranded as Strategy©, made a bold move in August 2020 by starting to buy and accumulate Bitcoin. This strategic pivot was aimed at maximising long-term shareholder value by diversifying from cash holdings into Bitcoin as a treasury reserve asset.
In the five years since, Strategy has expanded its Bitcoin holdings significantly. As of August 11, 2025, the company holds 628,946 Bitcoin, a purchase made on the same day at an approximate cost of $46.09 billion. The price paid for each Bitcoin in the latest purchase was approximately $116,401.
This strategic decision has paid off handsomely. Bitcoin, the largest cryptocurrency by market cap, is up 27% year-to-date. On Monday morning New York time, Bitcoin hit a price of $120,095 per coin, according to CoinGecko data. This has propelled the current value of MicroStrategy's Bitcoin holdings to over $75.5 billion, representing roughly 3% of the total circulating Bitcoin supply, making Strategy the largest publicly traded corporate holder of Bitcoin by a significant margin.
The company's stock price has become highly correlated with Bitcoin’s price movements given the massive Bitcoin treasury on its balance sheet. Since starting with an initial purchase of about $250 million worth of Bitcoin in August 2020, MicroStrategy's stock (Nasdaq: MSTR) has increased by over 2,700%. The company's market capitalization grew spectacularly from around $1.2 billion in August 2020 to over $128 billion in 2025, representing a roughly 10,000% increase attributed significantly to its Bitcoin strategy outperforming both traditional tech firms and Bitcoin itself.
However, this approach involves significant risks. The company regularly funds Bitcoin buys through issuing convertible bonds and preferred shares, amplifying financial leverage and risk. The vulnerability to Bitcoin price volatility has raised skepticism among some analysts and investors.
Despite these risks, MicroStrategy's Bitcoin strategy has delivered outsized returns aligned with Bitcoin’s appreciation. The company's business model also involves securitizing Bitcoin for investors. In fact, a number of smaller publicly traded companies have adopted the Bitcoin treasury plan.
As of the latest trading, MSTR was trading at $411 per share. While this represents a drop from its record stock price of nearly $499 per share, from last November, it's important to note that the price of Bitcoin has also experienced fluctuations.
In summary, MicroStrategy’s (Strategy©’s) move to buy and hold Bitcoin since August 2020 reflects a deliberate shift to reallocate capital into Bitcoin to maximise shareholder value long-term amid a low-yield environment, using capital markets to fund accumulation. This has resulted in transformative stock performance tied closely to Bitcoin’s price but also increased financial and operational risk exposure.
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