Missouri Lottery signs eight-year partnership with Brightstar Lottery
In a significant move to adapt to the evolving lottery landscape and implement innovative solutions, the Missouri Lottery has signed a new eight-year contract with Brightstar Lottery. This partnership, spanning more than three decades, aims to maximize funds for education in Missouri.
Scott Gunn, Brightstar Lottery's Chief Operating Officer North America Lottery, expressed his excitement about the contract, while Lester Elder, the Missouri Lottery's Executive Director, discussed the long-term collaboration between the Lottery and Brightstar.
The new contract includes the delivery of new and innovative retail equipment from Brightstar Lottery. Over 5,250 Retailer Pro S2s, 2,220 GameTouch™ 28s, 75 GameTouch™ 20s, 250 GameTouch™ Draws, and 1,250 Digital Menu Boards will be deployed, modernizing retail operations and enhancing the customer experience. An enhanced communications network will ensure reliable connectivity across all retail locations.
Brightstar will also deploy its OMNIA lottery solution, powering the Missouri Lottery's digital and retail offering. This fully-integrated lottery solution simplifies operations and enhances player experiences by seamlessly connecting retail and digital lottery channels. The system allows for streamlined management across both physical and online platforms.
The contract also includes enhancements to the Missouri Lottery's digital program. Connected Play, Second-Chance Promotions, and a Loyalty Program will be implemented to facilitate a more integrated and engaging experience for players, give players additional chances to win, and reward frequent players, respectively.
Gunn stated that Brightstar is honored to support the Missouri Lottery in its efforts to adapt to the evolving lottery landscape and implement innovative solutions. He further mentioned that Brightstar aims to deliver high-performing solutions to help the Missouri Lottery achieve its goals of maximizing funds for education.
The divestment of Brightstar's Gaming & Digital business resulted in approximately $4.0bn in net cash proceeds. As part of the agreement, Brightstar Lottery plans to use $2.0bn from the proceeds for debt reduction and return $1.1bn to shareholders.
Elder highlighted that this long-term partnership has contributed more than $8.5bn to public education across Missouri. He expressed excitement about building upon this partnership over the next eight years and delivering new, premier experiences for the Missouri Lottery's players.
The Missouri Lottery is expected to strengthen its operations by offering versatility, reliability, as well as convenience on a scale. The delivery of such innovative technology is expected to positively impact on customer engagement, further enhancing the Missouri Lottery's commitment to providing engaging and rewarding experiences for its players.
When discussing the long-term collaboration between the Missouri Lottery and Brightstar Lottery, Scott Gunn, Brightstar's COO North America Lottery, mentioned their plans to deliver technology such as the OMNIA lottery solution, which will power the Missouri Lottery's digital and retail offering, aiming to streamline operations and enhance player experiences by connecting retail and digital channels (gambling, technology).
Brightstar's latest contract with the Missouri Lottery includes the deployment of numerous technological equipment, including Retailer Pro S2s and GameTouch™ devices, digital menu boards, and an enhanced communications network, aiming to modernize retail operations, improve customer experiences, and connect all retail locations reliably (technology).
