Mondelez & Tesco Cut Plastic Waste on Cadbury Crunchie Multipacks by 60%
Mondelez International and Tesco have teamed up to cut plastic waste on Cadbury Crunchie multipacks by 60%. The trial, set to last until early 2026, involves replacing plastic overwrap with stickers on the Four Bar Multipacks sold in Tesco stores.
Each sticker bears a QR code, linking to an online survey. Consumers can share their feedback on the new design and learn about recycling. The initiative aims to reduce plastic use and promote sustainable practices. Mondelez and Tesco aim to foster responsible packaging habits through this collaboration.
The trial, running until early 2026, targets a significant reduction in plastic waste. Consumers can provide feedback and learn about recycling via QR codes on the stickers. The partnership between Mondelez International and Tesco reflects their commitment to sustainability and responsible packaging.
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