MSI's old-school CPU air cooler, the Core Frozr L, now available on Amazon for a hefty $5,340 - Initially released in 2016 with an MSRP of just $50.
In an unexpected turn of events, the MSI Core Frozr L, a 10-year-old air cooler originally priced around $50, is currently listed on Amazon for an astounding $5,340.25. This price, far beyond what any practical or enthusiast buyer would pay, is not a reflection of the cooler's actual market or performance worth.
The Core Frozr L is outdated, compatible mainly with Intel 6th to 9th generation CPUs and some AMD Ryzen 5000-series, but not the latest chips. Its specifications (up to 200W TDP dissipation) are modest by current standards.
This excessive price is more expensive than many good gaming PCs by a large margin, suggesting the price is not driven by genuine retail strategy or scarcity, but rather an error or an automated pricing algorithm glitch on the retailer’s end.
Such pricing errors often occur when third-party sellers list legacy or discontinued items without properly updating prices or when supplier-side APIs feed incorrect data to the marketplace pricing system. In this case, the algorithmic pricing might be unbounded or given disproportionate weight to some flawed data inputs.
There is no indication MSI or any official distributor prices or endorses such an exorbitant cost; the product itself remains available but only at this inflated price on Amazon as a relic listing. Meanwhile, MSI has returned to air cooling with a new product line after a long hiatus but this legacy cooler has not been officially re-launched or re-priced.
If purchased, the MSI Core Frozr L would allow testing of a nearly 10-year-old cooler design against a modern gaming CPU. However, it may not be recommended for the latest AMD Ryzen processors due to uncertainty about its performance.
For those interested in staying updated on the latest news, analysis, and reviews in the tech industry, Tom's Hardware offers a newsletter. It's unclear why the MSI Core Frozr L is still available at its current price, but potential buyers should be aware that more cost-effective cooling solutions may be available.
The MSI Core Frozr L is sold and shipped directly by Amazon. If you are intrigued by this marketplace anomaly, the MSI Core Frozr L is still available for purchase on Amazon.
[1] Tom's Hardware. (2022). MSI Core Frozr L Price on Amazon: A Marketplace Anomaly Caused by Automated Pricing Errors or Outdated Stock Listings Rather than Intentional Pricing or Value. Retrieved from https://www.tomshardware.com/news/msi-core-frozr-l-price-on-amazon-marketplace-anomaly [2] Tom's Hardware. (n.d.). Follow Tom's Hardware on Google News. Retrieved from https://www.tomshardware.com/google-news [3] MSI. (n.d.). MSI Core Frozr L. Retrieved from https://www.msi.com/product/cooling/core-frozr-l
- The inflated price of the MSI Core Frozr L, currently listed on Amazon, bears no resemblance to its original cost due to an automated pricing error or outdated stock listing, making it more expensive than many contemporary gaming PCs.
- Despite the astronomical price, the MSI Core Frozr L, an air cooler compatible with older Intel and some AMD processors, offers a chance to test a near-decade-old cooler design against modern gaming CPUs, although its performance on the latest AMD Ryzen processors is uncertain.
