Navigating Subscription Strategy Shifts: Are You Struggling or Prospering?

Consumers are growing weary of subscriptions and demanding more autonomy; brands are advised to reassess value and make themselves indispensable, based on David Aaker's branding wisdom. Ruchika Malhan Varma offers marketing strategies to maintain a competitive edge. The piece delves into Gen Z...

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2025 September 18 . 5:13 AM

2 min read

Navigating Subscription Strategy Shifts: Are You Struggling or Prospering?

Published on Sep 15, 2025

In the ever-evolving world of marketing, staying informed is key. That's why we've published our latest article titled "Marketing Special," delving into the intriguing topics of the "Subscription Economy" and "Brand Equity."

Our article, penned by branding expert David Aaker, offers valuable insights that every industry professional should know. Whether you're a seasoned marketer or just starting out, this piece is a must-read.

The article is available on our website, easily accessible under topics such as "branding insights," "value-driven marketing," "customer-centric brands," "Gen Z fashion trends," "marketing strategies," "marketing," and of course, "David Aaker."

But that's not all! Our website also offers a downloadable app for real-time updates and the ability to save your favourite articles for later reference. This app, designed for smartphones, is a handy tool to manage articles and updates on the go.

Subscribing to our newsletter is another way to stay updated on the industry. You'll receive the latest insights and analysis straight to your inbox.

The article also touches upon a topic related to marketing and may contain insights about a "subscription revolt."

We're proud to have a community of over 2 million industry professionals, and we're always excited to share our content with you. You can easily share our articles on platforms like Telegram, Facebook, or directly copy the link.

Lastly, we'd like to highlight the contribution of Ruchika Malhan Varma, the CMO of Generali Central Insurance Company, who has been instrumental in shaping our marketing strategies.

So, what are you waiting for? Dive into the world of marketing with our latest article and stay ahead of the curve! And don't forget to download our app to keep up with the latest industry updates.