"NCSoft establishes a new division specializing in development of mobile, laidback gaming titles"
South Korean game developer NCSoft has announced a strategic move to bolster its presence in the mobile casual games market. The company has established a new unit called the Mobile Casual Center, as part of its broader goal to diversify its global game portfolio.
The Mobile Casual Center will focus on creating a scientific, AI- and data-driven user acquisition and live operations system. The goal is to build an efficient ecosystem for mobile casual games, moving away from a narrow focus on specific sub-genres. This strategy centers around leveraging advanced AI and data technologies to drive growth in this segment.
To lead this new venture, NCSoft has appointed Anel Ceman as the managing director (Senior Vice President) of the Mobile Casual Center. Ceman brings over ten years of experience in the European mobile games industry, having held business leadership roles at Tripledot Studios, Wildlife Studios, and Outfit7, best known for the Talking Tom franchise.
Ceman's expertise will be instrumental in guiding NCSoft's entry and expansion into the casual mobile gaming market. Her leadership role is crucial for driving the company's ambition to diversify its global portfolio, alongside advancing MMO titles and other genre clusters like shooters and anime-style games.
In addition to the Mobile Casual Center, NCSoft plans to strengthen its competitiveness in the mobile casual game sector by expanding its AI capabilities and data expertise. The company also aims to build clusters for shooting and subculture games, as part of its strategy to integrate AI and data technologies with multi-studio collaboration, investment, and M&A activities.
This strategic move aligns with NCSoft’s broader goal of achieving significant sales growth by combining legacy IP expansion with new titles across diverse genres, driven by efficient, data-backed management and innovative technologies. The company will also actively seek global investment opportunities to enhance its corporate value and competitiveness.
With the establishment of the Mobile Casual Center and the appointment of Anel Ceman, NCSoft is poised to make a strong entry into the mobile casual games market. The company's focus on AI and data technologies, combined with its extensive experience in the gaming industry, promises an exciting future for NCSoft in the mobile gaming landscape.
[References] 1. NCSoft Establishes Mobile Casual Center, Appoints Anel Ceman as Managing Director 2. Anel Ceman Joins NCSoft as Managing Director of Mobile Casual Center 3. NCSoft's New Mobile Casual Center: A Focus on Data and AI 4. NCSoft's Strategy for Expanding into Mobile Casual Games 5. NCSoft's Ambition to Diversify its Global Game Portfolio
- The Mobile Casual Center, led by Anel Ceman, plans to utilize advanced AI and data technologies to create an efficient ecosystem for mobile casual games, diversifying NCSoft's global game portfolio beyond MMO titles and anime-style games.
- In order to fortify its competitiveness in the mobile casual game sector, NCSoft aims to expand its AI capabilities and data expertise, alongside building clusters for shooting and subculture games, all part of its strategy to integrate AI and data technologies with multi-studio collaboration, investment, and M&A activities.
