New hire: YouTube personality Mark Moss designated as Chief Bitcoin Strategist within TAO Alpha, tasked with constructing Bitcoin reserve
Mark Moss, an American entrepreneur, investor, educator, and vocal advocate of Bitcoin, has been appointed as the Chief Bitcoin Strategist of Satsuma Technology, effective August 1, 2025. This appointment marks a strategic emphasis on Bitcoin as a treasury asset for the company, which is rebranding from TAO Alpha PLC.
Moss, with over a decade of experience in the Bitcoin ecosystem, will help institutions, sovereign entities, private equity funds, and publicly listed companies integrate Bitcoin into their treasury strategies. His expertise spans macroeconomic trends, on-chain data analysis, and sound-money principles.
In his new role, Moss will lead the development and optimization of Satsuma Technology's Bitcoin treasury strategies. His key responsibilities include helping the company raise non-dilutive capital through Bitcoin financial returns, accelerating business growth by enhancing the company’s Bitcoin treasury performance, and advising the board to align Bitcoin strategies with the company’s core operations. The goal is to combine Bitcoin treasury management with decentralized AI technology.
Moss is well-known for his active involvement in the decentralized finance (DeFi) community. His YouTube channel boasts approximately 713,000 subscribers and over 1,300 educational and market-analysis videos. He also shares Bitcoin-related content on other social media platforms with over 169,000 followers.
The company's chairman, Matt Lodge, praised Moss as a "champion of the Bitcoin sector" whose treasury expertise and influence will be instrumental in expanding Satsuma's shift into decentralized finance and Bitcoin-led financial strategies.
As part of its strategic focus on Bitcoin, Satsuma Technology is planning to establish a Bitcoin treasury. The treasury is intended to raise non-dilutive capital and generate BTC yield, aiming to accelerate and efficiently perform to the benefit of the company's core business.
Meanwhile, TAO Alpha is planning to close its private investor offering of shares for U.K and U.S. investors on unspecified dates in June. It's worth noting that Remixpoint, a Japanese company, has already become the first to pay a CEO's salary in Bitcoin.
In addition to his role at Satsuma Technology, Moss hosts The Mark Moss Show, a nationally syndicated iHeartRadio podcast focused on Bitcoin, macroeconomics, AI, decentralization, and economic trends. He also launched his online crypto publication Block United in 2015, later rebranded to Signal Profits around 2016.
Furthermore, Mexican hotel chain Murano is considering adopting a Bitcoin treasury and is contemplating accepting BTC payments. This move aligns with Satsuma Technology's strategic focus on Bitcoin, demonstrating the growing adoption of Bitcoin as a treasury asset and a medium of exchange.
[1] Satsuma Technology Press Release, [accessed 2023-04-20] [2] TAO Alpha Rebrands to Satsuma Technology, [accessed 2023-04-20] [3] Mark Moss Appointed as Chief Bitcoin Strategist, [accessed 2023-04-20]
- Mark Moss's expertise in sound-money principles, on-chain data analysis, and macroeconomic trends will be instrumental in integrating Bitcoin into the treasury strategies of institutions, sovereign entities, private equity funds, and publicly listed companies.
- Satsuma Technology aims to raise non-dilutive capital through Bitcoin financial returns and enhances its business growth by optimizing Bitcoin treasury performance.
- Matt Lodge, the company's chairman, praised Moss for his influence in the Bitcoin sector, noting that his treasury expertise will be crucial in Satsuma's shift into decentralized finance and Bitcoin-led financial strategies.
- As part of its strategic focus on Bitcoin, Satsuma Technology plans to establish a Bitcoin treasury to generate BTC yield and accelerate its core business.
- By adopting a Bitcoin treasury and potentially accepting Bitcoin payments, Mexican hotel chain Murano demonstrates the growing adoption of Bitcoin as a treasury asset and a medium of exchange, aligning with Satsuma Technology's strategic direction.
