New Poll: Age Divide in Subtitle Usage - Older Adults Prefer Accessibility, Younger for Multitasking
A new poll reveals insights into subtitle usage among different age groups. Older adults are more likely to use closed captions for understanding accents or hearing impairments, while younger viewers prefer them for multitasking or noisy environments.
About 4 in 10 subtitle-users, regardless of age, say they rely on captions due to difficulty understanding accents or watching foreign content. However, the reasons for using subtitles vary by age group.
Younger adults, particularly those under 45, are more likely to use subtitles for multitasking or watching in noisy environments. About 3 in 10 U.S. adults use subtitles for these reasons. On the other hand, older adults, especially those aged 60 and above, are more likely to use them for hearing impairments or clarity issues, with about 3 in 10 doing so.
Most subtitle-users, around 55%, simply want to catch every word. Interestingly, those aged 60 and older are less likely to use subtitles, with many saying they 'never' do.
The poll highlights the diverse reasons for using subtitles, with age being a significant factor. Younger adults primarily use them for convenience, while older adults rely on them for accessibility. Despite this, the majority of subtitle-users enjoy the benefits of captions for enhanced viewing experiences.
