"NHL Team LA Kings Unveil Augmented Reality Quest: Locate Mascot Bailey"

"NHL Team LA Kings Unveil Augmented Reality Quest: Locate Mascot Bailey"

Rewritten Article

Get ready, LA hockey fans, the Los Angeles Kings are about to shake up game day with a fresh, interactive experience! Joining forces with Mercury Insurance and creative agency Ayzenberg Group, the Kings have rolled out the Where's Bailey? AR (augmented reality) game at Crypto.com Arena.

Fans will now become detectives on a mission to locate the elusive Kings mascot, none other than the lion himself, Bailey! Artist Nigel Sussman has brought a cool mural to life near the Team LA store on the arena’s main concourse, serving as the starting point for the game. To participate, simply scan the provided QR code on the mural, and watch magic unfold on your screen, as the AR technology breathes life into the mural!

Now, here's the twist – Bailey won't stay put for every game! He'll be sneakily hidden in a different spot in the AR experience for each Kings game, keeping fans guessing! Find the mischievous mascot, and you'll gain an entry to win a killer Kings prize package!

This partnership between the Los Angeles Kings, Mercury Insurance, and Ayzenberg Group has focused on engaging fans in a creative, high-tech manner:

• The Los Angeles Kings has offered brand integration, venue access, and promotional support to create excitement and strengthen fan bonding through this unique experience.
• Mercury Insurance has taken on the role of the primary sponsor, likely providing the funds needed for the AR development and activation, aligning with the fans by overlapping with their interest in technology and family-friendly entertainment.
• Ayzenberg Group has showcased their expertise in digital marketing and interactive technology by designing the AR experience and creating a captivating scavenger hunt where spectators tap into their inner sleuths by using mobile devices to track down where Bailey is hiding within the arena.

By seamlessly blending sports, technology, and sponsorships, this partnership is poised to deliver a memorable and immersive fan experience, while providing valuable exposure for all partners. For updates on specific activation dates, rewards, and other details, be sure to keep an eye on the Kings' and Mercury Insurance's official channels. So, gear up, LA, and let the hunt for Bailey begin!

1. The Los Angeles Kings, with their focus on fan engagement, are partnering with Mercury Insurance and Ayzenberg Group to bring an augmented reality (AR) game, Where's Bailey?, to Crypto.com Arena.
2. In this interactive experience, fans can use their mobile devices to scan a QR code on a mural near the Team LA store to find the elusive Kings mascot, Bailey, hidden in different spots for each game.
3. This partnership not only offers a novel gaming experience, but also helps Mercury Insurance align with fans' interests in technology, while the Ayzenberg Group demonstrates its digital marketing expertise in designing the AR experience and scavenger hunt.
4. As the Kings mascot shifts his location for each game, fans stand a chance to win a prize package and enjoy an immersive blend of sports, technology, and sponsorships that promises a memorable experience for all.

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