NIQ Launches Global Data Clean Room on Snowflake for Secure Marketing Insights
In a significant development, data analytics firm NIQ has launched a global data clean room on the Snowflake platform. This move, announced on October 2, 2025, enables marketers to enrich their first-party data with NIQ's privacy-compliant consumer signals. The collaboration between NIQ and Snowflake underscores their commitment to innovation, consumer privacy, and measurable marketing outcomes.
The clean room architecture on Snowflake provides a secure collaboration framework. It allows data to remain protected while enabling analytical processes such as audience discovery, segmentation, scoring, and campaign activation. This secure environment ensures data privacy and facilitates better understanding of consumer behaviour.
NIQ's global reach is impressive, spanning over 90 countries and covering approximately 85% of the world's population. It also encompasses more than $7.2 trillion in global consumer spend. This extensive coverage allows for comprehensive and diverse data analysis.
The clean room supports outcome measurement by leveraging NIQ's retail insights. It assesses campaign impact, providing valuable insights into the effectiveness of marketing strategies. This feature is particularly useful for businesses aiming to drive better outcomes from their marketing efforts.
The launch of NIQ's global data clean room on Snowflake is a significant step forward in data privacy and analysis. It offers marketers a secure and effective way to enhance their first-party data, driving better outcomes and improving campaign efficiency. Despite the FTC's warning in November 2024 about potential data leaks in clean rooms, NIQ and Snowflake's collaboration ensures privacy maintenance and data auditability, addressing these concerns.
