Nitin Gadkari initiates the road safety campaign 'Brake the Habit' under Times Drive's auspices
Brake the Habit: A Nationwide Road Safety Campaign by Times Drive
In a bid to promote safer and more responsible driving, Times Drive has launched a national road safety campaign called Brake the Habit. The initiative, unveiled by Union Road Transport and Highways Minister Nitin Gadkari at the Snapdragon Auto Day event in New Delhi, aims to make road safety a collective responsibility[1][2][3][4].
The Brake the Habit campaign is more than just an awareness drive; it is a sustained movement designed to tackle India’s road safety challenges. By combining education, culture, technology, and policy support, the campaign aims to reduce traffic accidents and fatalities[1][2][3][4].
The campaign's key initiatives include public engagement and education, a content-led approach, the unveiling of a road safety anthem called Parvaah, collaboration with government and industry, and alignment with infrastructure improvements[1][3][4].
Through storytelling, social engagement, and on-ground activations, the campaign encourages safer road behavior and responsible driving habits. The continuous content dissemination, including digital media and community outreach, is aimed at driving behavioral change[3][4].
The Parvaah anthem, sung by Shankar Mahadevan, aims to raise awareness about the importance of cautious and responsible driving. The campaign is also supported by the Ministry of Road Transport and Highways (MoRTH) and aims for collaboration between government, automotive industry, and media to address road safety challenges[1][3][4].
The Snapdragon Auto Day event, marking Qualcomm's first event of its kind in India, outlined an India-centric roadmap for smarter and safer vehicles. Times Drive, as part of the event, introduced Times Drive AI, an AI-powered assistant to help users choose the right vehicle based on their needs and budget[5].
Siddharth Chauhan, a reporter at Times Drive, covers gadgets, technology, and smartphones. At the event, he reported on the Brake the Habit campaign and the unveiling of the Parvaah anthem[6].
In addition to its road safety initiatives, Times Drive plans to add services like insurance suggestions, after-sales info, and resale support to its platform[7]. The Snapdragon Auto Day event brought together auto industry leaders, mobility innovators, and sustainability advocates, reinforcing the importance of collaboration between various sectors in ensuring road safety in India[8].
The government, too, is taking significant steps to improve road safety. Gadkari announced that the government is spending Rs 40,000 crore to fix black spots on highways and reduce accidents[9]. This investment, coupled with initiatives like the Zero Fatality Corridor initiative, will help create safer roads for all[3].
[1] Times Drive. (2025, July). Press Release: Introducing Brake the Habit, Times Drive's National Road Safety Campaign. [2] The Economic Times. (2025, July). Times Drive Launches Nationwide Road Safety Campaign 'Brake the Habit'. [3] Ministry of Road Transport and Highways. (2025, July). MoRTH Supports Times Drive's Road Safety Campaign 'Brake the Habit'. [4] The Hindu. (2025, July). Times Drive Launches 'Brake the Habit' Campaign to Promote Road Safety. [5] Times Drive. (2025, July). Times Drive Unveils AI-Powered Assistant at Snapdragon Auto Day. [6] Times Drive. (2025, July). Siddharth Chauhan Reports on Brake the Habit and Parvaah at Snapdragon Auto Day. [7] Times Drive. (2025, July). Times Drive Announces Plans to Expand Platform Services. [8] The Financial Express. (2025, July). Snapdragon Auto Day: A Milestone in India's Automotive Industry. [9] PIB India. (2025, July). Union Minister Nitin Gadkari Announces Rs 40,000 Crore Investment for Road Safety Improvements.
- Siddharth Chauhan, a tech reporter focusing on gadgets, technology, and smartphones at Times Drive, reported on the launch of the public-transit focused Brake the Habit campaign and the unveiling of the Parvaah anthem at the Snapdragon Auto Day event.
- The Brake the Habit campaign, a joint initiative between the government, automotive industry, and media, aims to reduce traffic accidents and fatalities by integrating education, culture, technology, and policy support.
- As part of the Snapdragon Auto Day event, Times Drive announced plans to expand its platform services to include insurance suggestions, after-sales information, and resale support, in addition to road safety initiatives.
