OpenAI Launches Sora iOS App for AI Video Generation and Social Sharing
OpenAI has launched its Sora iOS app, a new platform that combines AI video generation with a social feed, powered by the upgraded Sora 2 model. The app, currently invite-only in the U.S. and Canada, aims to prioritize creativity and safety, offering strict controls for teen users.
Sora 2, the app's technical backbone, boasts improved real-world physics simulation and synchronized dialogue and sound effects. Users can insert their likeness into AI-generated videos with consent controls, a feature called 'Cameo'.
The app's feed is designed to center on creation and remixing, similar to TikTok, but with a focus on followed users' content. OpenAI is positioning Sora as a healthier alternative to current engagement-driven platforms. Teen users face daily feed access and cameo permission limits, with parental controls managed via ChatGPT-linked settings.
OpenAI plans to expand Sora's reach by establishing a new research and development center in Munich, Germany. The app is set to expand beyond the U.S. and Canada, with potential optional fees for peak usage coverage.
Sora's launch represents OpenAI's most direct push into consumer-facing entertainment, marking a significant advancement in video AI. The app's invite-only rollout in North America will be followed by expansion to other regions, with limited monetization tied to compute demand. OpenAI emphasizes creativity and safety, promising safer feed mechanics and robust parental controls for teen users.
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