Partnership of Playson and Cactus Gaming for Expansion in Latin America Market
Playson bolsters its presence in Latin America with a new partnership with Cactus Gaming. The collaboration aims to offer more games to players across Brazil and beyond, as both companies team up to leverage Cactus Gaming's expansive network.
Cactus Gaming, an established player in the sports betting and iGaming industry, has forged a strong foothold in the region due to its tailor-made solutions for operators. With this collaboration, Cactus Gaming's platform will now feature games from Playson, enabling its operator partners to diversify their content offerings. This strategic move is poised to make an immediate impact in Brazil, where the burgeoning digital gaming market is still in its early stages.
Tiago Carneiro, Cactus Gaming's CRA, expressed enthusiasm about the partnership, praising Playson's popular games for their immersive design and impressive graphics. He anticipates that these games will be well-received by Cactus Gaming's extensive operator network and their players.
Playson's games, known for their mobile-first designs, are now accessible to a larger audience via the Cactus Gaming platform. This partnership follows a series of iGaming deals in an effort to capitalize on the potential of Latin American markets, especially Brazil.
Cristhian Zito, Head of LatAm Squad at Playson, viewed the partnership as an opportunity for enhanced market penetration in Brazil and the broader Latin American region. He also expressed confidence in Cactus Gaming's platform network, anticipating that it would add value to Playson's offerings.
It is noteworthy that Brazil's officially regulated iGaming market opened on January 1, and Cactus Gaming has been active in the sector since 2018. Additionally, Playson continues to focus on growth in Latin America with strategic partnerships that cater to the evolving demands of the region's players.
This collaboration underscores the strategic importance of partnerships in the expanding iGaming market in Latin America, particularly in Brazil. It serves as a reminder of the growing need for high-quality content and robust technological solutions to cater to the region's burgeoning player base.
Cactus Gaming, with its strong presence in the sports betting and iGaming industry, and Playson, known for their mobile-first games and immersive designs, have partnered to offer more content to players across Brazil and beyond. This partnership, leveraging Cactus Gaming's network, is a strategic step to capitalize on the potential of Latin American markets, especially Brazil, and highlights the importance of high-quality content and technology in the growing iGaming market in the region.
