Pinterest's 2025 Autumn Trend Report: Gen Z Drives Sustainable Shopping and Vintage Aesthetics
Pinterest's 2025 Autumn Trend Report reveals a surge in sustainable shopping and vintage aesthetics, with Generation Z users leading the way. The platform has responded by launching its first dedicated marketplace for pre-owned goods, Thrift Shop.
Sustainable shopping has hit new heights on Pinterest, with searches for 'dream thrift finds' among Generation Z users up by a staggering 550%. This trend has inspired the launch of Thrift Shop, a marketplace for vintage items, from August 20 to September 26, 2025. The feature allows users to browse and buy pre-owned goods directly through the platform, thanks to partnerships with global vintage retailers and industry tastemakers.
In fashion, classic preppy styles, 1960s babydoll glamour, patchwork fashion, and polka dots are making a comeback. Hair trends are dominated by pixie cuts, with asymmetrical and colorful variations gaining popularity. The beauty scene is embracing grunge-inspired looks with modern twists, while sea science skincare ingredients are on the rise. Warm, comforting fragrances like apple, caramel, and almond scents are in vogue. Home and office design trends reflect changing work patterns, with cubicle decoration, corporate environment aesthetics, and statement tiles gaining traction.
Pinterest's Autumn Trend Report underscores the growing influence of Generation Z users, who are driving sustainable consumption and a resurgence in vintage aesthetics. The launch of Thrift Shop is a testament to the platform's commitment to catering to these trends and promoting sustainable shopping.
Read also:
- Chile's $10B Green Energy Project Threatens World-Class Observatory
- Exploring Harry Potter's Lineage: Decoding the Enigma of His Half-Blood Ancestry
- Elon Musk Acquires 26,400 Megawatt Gas Turbines for Powering His AI Project, Overlooks Necessary Permits for Operation!
- Ontario terminates $100M Starlink agreement due to U.S. import taxes
