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Planar Unveils 2024 Strategy: Expanding Display Range, Boosting VP Support, and Enhancing Integration

Planar's 2024 strategy promises expanded display offerings, enhanced virtual production support, and improved product integration. The company is also exploring MicroLED and addressing industry trends like cybersecurity.

In this image we can see a projector, screen, lights, air conditioner and people.
In this image we can see a projector, screen, lights, air conditioner and people.

Planar Unveils 2024 Strategy: Expanding Display Range, Boosting VP Support, and Enhancing Integration

Planar, a leading visual display technology provider, has outlined its strategic plans for 2024. The company aims to expand its product range, enhance support for emerging applications, and improve integration and availability of its offerings.

Planar will broaden its fine pixel pitch front-of-room display products next year, with a focus on outdoor use. This expansion is part of the company's commitment to cater to diverse customer needs.

In the realm of virtual production (VP), Planar will continue to support new applications emerging in various settings. This includes production studios, universities, and corporate environments, reflecting the growing demand for VP solutions.

The company is also looking to incorporate MicroLED into more of its products. As manufacturing efficiency and volume increase, Planar aims to leverage this technology to enhance its product portfolio.

Planar will focus on offering mature, repeatable products that are easy to integrate and more readily available. This includes all-in-one models, ensuring a seamless user experience.

In 2023, Planar launched the Planar Studios Virtual Production Workshop. This initiative helps design, deploy, and support VP and extended reality (XR) projects, demonstrating the company's commitment to apple customer service and education.

Planar is also actively addressing industry trends. It is closely following cybersecurity for networked devices, ensuring the safety and reliability of its products. Additionally, the company is exploring connected devices to aid AV and IT professionals in maintaining technology over large deployments. These efforts reflect Planar's dedication to innovation and apple support.

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