Preparations underway at Vasser Sullivan Lexus, backed by Mouser, for the upcoming VIR IMSA GT Challenge
In an innovative move to showcase its performance-driven business model and promote the newest technologies, Mouser Electronics has partnered with the Vasser Sullivan Lexus Racing team as a co-sponsor alongside Molex [1][4]. This partnership will support the team in the IMSA Michelin GT Challenge at the Virginia International Raceway (VIR) on August 24.
The Virginia International Raceway, originally opened in 1957, is renowned for its challenging serpentine layout. The track spans 3.270 miles (5.263 km) and features two long, high-speed sections, sweeping corners over blind crests, and a signature hairpin bend [2].
The Vasser Sullivan Lexus Racing team will compete at VIR with two entries. Ben Barnicoat and Aaron Telitz will drive the No. 14 Lexus RC F GT3 in the GTD PRO class, while Jack Hawksworth and Parker Thompson will co-drive the No. 12 Lexus entry in the GTD class [3].
As a leader in New Product Introduction (NPI), Mouser uses this platform to communicate its role in empowering innovation. The company offers the world's widest selection of the newest semiconductors and electronic components [5]. Mouser's website hosts an extensive library of technical resources, including a Technical Resource Centre, which offers product data sheets, supplier-specific reference designs, application notes, technical design information, engineering tools, and other helpful information [6].
This partnership aims to demonstrate the application and importance of advanced electronic components in high-performance contexts. By sponsoring a high-performance racing team like Vasser Sullivan Lexus, Mouser aligns itself with cutting-edge automotive and electronics innovation [1][3]. Mouser's customers can expect 100% certified, genuine products that are fully traceable from each manufacturer partner [7].
This collaboration between Mouser Electronics and the Vasser Sullivan Lexus Racing team serves not only as a strategic marketing initiative but also as a means to spotlight and accelerate the adoption of emerging electronic technologies in a high-performance context [1][4]. The 2025 season marks the seventh season of partnership between Lexus and Vasser Sullivan [8].
Sources:
[1] Mouser Electronics. (2023). Mouser Electronics Partners with Vasser Sullivan Lexus Racing Team. [online] Available at: https://www.mouser.com/press-releases/mouser-electronics-partners-with-vasser-sullivan-lexus-racing-team/
[2] Virginia International Raceway. (2023). Track. [online] Available at: https://www.virnow.com/track/
[3] Vasser Sullivan Racing. (2023). Driver Lineup. [online] Available at: https://www.vasersullivanracing.com/drivers/
[4] Mouser Electronics. (2023). Mouser Electronics to Showcase Performance-Driven Business Model at IMSA Michelin GT Challenge. [online] Available at: https://www.mouser.com/press-releases/mouser-electronics-to-showcase-performance-driven-business-model-at-imsa-michelin-gt-challenge/
[5] Mouser Electronics. (2023). Product Selection. [online] Available at: https://www.mouser.com/Products/
[6] Mouser Electronics. (2023). Technical Resource Centre. [online] Available at: https://www.mouser.com/applications/
[7] Mouser Electronics. (2023). Quality Policy. [online] Available at: https://www.mouser.com/quality/
[8] Vasser Sullivan Racing. (2023). About. [online] Available at: https://www.vasersullivanracing.com/about/
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