Rapha Appoints Fran Millar as CEO to Drive Women's Cycling Growth
Rapha, a leading cycling brand, has appointed Fran Millar as its new CEO. The company, known for its passion for cycling and inclusivity, is betting big on women's cycling and aiming to grow its customer base.
Millar, who previously transformed brands like Team Sky and Belstaff, takes the helm at Rapha after two decades of the company being led by its founder. Rapha has been at the forefront of cycling culture, encouraging passion for the sport and inviting others to join. The brand is now expanding its vision of the 'Rapha rider' to be more inclusive, recognizing the diversity among its riders and innovating for underserved customers.
Rapha is betting on a future powered by women. The brand is sponsoring more female athletes than male athletes for the 2025 season, a move that aligns with the unprecedented surge in visibility, investment, and fan engagement in women's sports, including cycling. The brand is investing in both beginning riders and top-tier racers, assembling an impressive roster of sponsored athletes to ensure world-class products and shape its narrative. This commitment is reflected in the 40% increase in participation in the Rapha Women's 100 event in the latest year, making it the biggest year yet.
Despite experiencing seven consecutive years of pre-tax losses, including a £22.7 million loss in the latest accounts, Rapha is looking towards a future driven by women's cycling. With Fran Millar at the helm, the brand aims to grow its customer base by encouraging more women to get on bikes, reflecting the growing momentum and enthusiasm for women's cycling.
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