Real Estate Broker Programme: Dubai Land Department Recognizes 10 Companies for Surpassing Emiratisation Goals
In a significant step towards enhancing Emiratisation in the real estate sector, the Dubai Land Department (DLD) organised a ceremony to honour real estate brokerage firms dedicated to hiring UAE nationals as part of the 'Dubai Real Estate Broker Programme'. The event took place at DLD's headquarters on Thursday, with His Excellency Omar Hamad BuShehab, Director General of DLD, and several CEOs and representatives from the real estate sector in attendance [1].
The Dubai Real Estate Broker Programme is an initiative by the DLD, designed to increase the participation of Emirati nationals in the real estate brokerage sector. The programme offers specialized training for UAE nationals in collaboration with accredited academic institutions, leading to the issuance of a three-year "National Broker" licence valid to operate legally within Dubai’s real estate regulatory framework [2][3][4].
Ten leading real estate brokerage firms were honoured during the ceremony for their pioneering role and active contribution in exceeding the programme's Emiratisation targets. These honoured companies include Harbour Real Estate Broker, On Plan Real Estate, Dirham for Real Estate Brokerage, AlRuwad Real Estate, AKN Properties, Exp Real Estate, FAM Real Estate Broker, Real Estate Codes, PSI Real Estate, and D&B Properties [1].
The recognition of leading real estate brokerage firms reflects a belief that Emiratisation is a strategic necessity for the future and promising prospects of the market. The programme embodies a principle of responsible partnership with real estate brokerage firms that share the vision of a sustainable and inclusive work environment [1][2].
The Dubai Real Estate Broker Programme contributes to Emiratisation in the real estate sector by encouraging and enabling more Emiratis to become qualified real estate brokers, thus increasing their share in this vital economic sector. Since its launch, the programme has resulted in over AED 500 million (about $136 million) worth of real estate transactions conducted through Emirati brokers [1][2][3].
Moreover, the programme has led to the registration of 231 new real estate brokerage firms owned or operated by Emiratis, expanding their presence and influence in the market [1][2][3][4]. The programme is aligned with the Dubai Real Estate Strategy 2033, focusing on human capital development and ensuring market sustainability [1][3].
The DLD's initiative is also in line with the Dubai Social Agenda 33, aiming for transformative progress in employment, skills development, and citizen empowerment [2]. The programme operates through a strong public-private partnership involving over 71 strategic partners, including developers, brokerage companies, and training institutes, fostering a comprehensive ecosystem for Emirati talent development [1][4].
In addition, the DLD plans to introduce a points-based rewards system to incentivize brokerage firms to employ Emiratis, further supporting Emiratisation efforts and improving firms' competitiveness in Dubai’s real estate market [1]. The achievement is a significant milestone in the DLD's program to open career opportunities for Emiratis in the real estate brokerage sector and strengthens a company's position in the market [1][2].
Participating in the program enhances institutional balance, represents a genuine contribution to realizing Dubai's vision, and supports the Dubai Social Agenda 2033's aim for transformative progress in employment, skills development, and citizen empowerment [1][2]. The Dubai Real Estate Broker Programme is a strategic, government-led initiative designed to empower Emiratis with professional skills and licenses to significantly raise their participation and leadership in the real estate sector, driving economic inclusion and national employment goals as per Dubai’s broader social agenda [1][2][3][4].
- The strategic Dubai Real Estate Broker Programme, led by the DLD, aims to increase Emirati participation in the real estate brokerage sector through specialized training and licensing, encouraging more Emiratis to become qualified real estate brokers.
- The programme aligns with the Dubai Real Estate Strategy 2033, focusing on human capital development and market sustainability, and operates through a strong public-private partnership involving over 71 strategic partners.
- Recognition of leading real estate brokerage firms for their contribution to Emiratisation highlights the belief that it is a vital component for the future success of the market, and embodies a principle of sustainable and inclusive work environments.
- To further boost Emiratisation efforts, the DLD plans to introduce a points-based rewards system, incentivizing brokerage firms to employ Emiratis, and thereby improving their competitiveness in Dubai’s real estate market.
